> Just another thought about meeting with creatives instead of account
> execs:
it can be hard to arrange.. carry pepper spray.
> The main reason account execs screw up the process is that they tend
> to take everything the client says literally.
>
> [ snip ]
>
> Basically, we try to sift through the clients' request and see what's
> really important as opposed to what's an unnecessary limitation.
one of the (N + too many) hats i wear involves staff training. one
of my most common rants deals with what i call 'leaping to
solutions'.. a situation where people try to describe what they want
by giving examples, rather than listing the requirements. it's the
difference between "what it should be" and "what it should do".
you've just summed up both the problem and the solution quite nicely.
mike stone <[EMAIL PROTECTED]> 'net geek..
been there, done that, have network, will travel.
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