<Resent since it seems nobody got it.>

As announced I'm starting a phylosophycal topic...

Since it can't be scientific but it pretend to be and since it also 
pretend to be ethic it must be phylosopy :-)

Maybe my mood is due to the post holiday crisis... when you 
return from holiday you are optimistic and pessimistic at the same 
time (as usual <g>). The holidays make you think the world could 
be better (at least your world) but when you return you find again 
the same things...

Since I suspect you won't read anymore if I don't introduce the real 
topic...

Technology as CSS, JavaScript, DHTML aren't anymore in their 
childhood (well on the Net time scale).
I tend to classify these things under two category: control over 
aspect and dinamic contents.

I think that more control over aspect and a "better HTML" much 
more suited to control aspect without forgetting contents is a good 
thing; not just because if a things look better... well it looks better 
but mainly because a better control over shape could mean a more 
efficient way to convey information (eg. BW monitor vs color 
monitor).
Furthermore if a thing becomes more "aspect oriented" it should be 
more easy to control its aspect then playing with smart tricks to 
obtain a certain effect...

I see the "dinamic contents part" as just a means to transfer part of 
the "input processing/interface" on the client side rather than on 
the server side (eg: form validation, menues, lists etc...).

Now what kind of sites we are doing? What are the sites that make 
us earn money?

There is a lot of material out there on the internet, people who want 
to show their cat (I'm one of those), who want to publicize their 
ideas, satisfy their ego describing their hobbies etc...

Then there are people who realize informative/useful sites to collect 
advertising.

Then there are no profit informative sites (university, governament 
etc...)

And then there are commercial sites.

Anything else?

What does really make internet different from TV?
Are we realizing brochures (as TV spots) or interactive sites?
You can realize a brochure for a small site, but this will bring you 
enough money to pay for your work?
Do you think that it's "moral" to follow the way of flashing idiots 
sites?
Do we ever will succede in selling toothpaste?
Who is using internet to sell something?

How are you using the internet now?

This are my answers.
I don't love stupid unuseful things so I don't like TV spots (except 
the wonderbra spot). I think small flashing sites won't pay for your 
work. The internet is yet full of stupid things, this make really 
difficult to use proficiently a really god means, furthermore I think 
that insisting on conveince people to buy a car on the color of the 
coachwork or on the topmodel that you see in the spot is highly 
immoral.
Well maybe there will be a time when we will sell toothpaste on the 
internet but how (spot style?) and when?
I think the costumers on the internet are of another kind.
Am I right? Who is using the internet now? What is looking for?

Well I'm using the internet to get informations, to communicate and 
if I'll find something that interest me, to buy (but I'll continue to buy 
in the stores toothpaste, at least I'll look for information on the 
different brand of toothpastes)

I think that items that cost to few and are of too general use won't 
be selled directly on the internet (distribution costs).

I haven't seen a site that I find useful and that use "new client side 
technology" and have a very sophisticated design.
I think that a sophisticated design is unconceivable with lot of 
informations (at least at reasonable cost)

"Last" problem accessibility...
Since there won't be good reason I think that people as Javilk won't 
use a "modern" browser and I'll continue to surf with JavaScript off.
And we cant forget there are people that cant decide (they don't 
know or they really can't) how to browse a site.

Do you think these "new technologies" have a future?
So will/should we support/develope for these "new technologies"?
Do you think browsers developers are following the right direction?

Most of the people can't really appreciate these kind of choices but 
we can.

Without forgetting our pockets (we can't sell what the market don't 
want but we can put on the market different things that the market 
could accept), could our choices contribute to a better 
developement of the internet?

AMEN, and sorry for being as usual so pedantic.
-------------------------------------------
Ivan Sergio Borgonovo [EMAIL PROTECTED]
Webmaster Gorilla Bookstore http://www.gorilla.it
Tel. +39 2 3311105/34530455 Fax. +39 2 34531591
Via Mac Mahon 9, Milano, Italy
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