Urb,
Stock market fluctuations aside, prices discussed on the Internet
Advertising Discussion List from a month or two ago talked about $1 for a
"conversion" which was a full click-through followed up by a full user
registration for a contest/drawing thing, down to something in the ranges
of $0.01 to $0.05 per click (that's $10 per thousand to $50 per thousand
clicks, which is pretty good I guess --- if one is hard pressed to find
revenue sources)... On the other hand, those tend to be "bargain rates"
and some web sites get as much as $80.00 per thousand just for "pageviews"
(aka "banner ad impressions") for the right clientele.
Since a 10% click through rate is considered very good, if you are only
getting $50 per thousand on click throughs, you have to be drawing 10,000
page views to make $50. At that rate, you'd have to have 20,000 pageviews
(and maintain that VERY high click through rate of 10% for all of them)
just to make $100 a day.
More realistic (average) click through rates are 1 - 2% and that's still
barely $100 a day if you have 100,000 pageviews, although you can get that
with only about 10,000 visits a day.
Hope that's helpful.
-- Stafford "Doc" Williamson
President
WinfoTech Corp. -- creators of the MAQUE streaming video service
http://maque.net/
[EMAIL PROTECTED]
[EMAIL PROTECTED]
-----Original Message-----
From: Urb LeJeune [SMTP:[EMAIL PROTECTED]]
Sent: Friday, October 09, 1998 5:17 AM
To: Web Cousultants List
Subject: WC:>: Referals
I've had several requests from prospects willing to pay for click
throughs from a fairly high traffic web site. I've created a Perl script
(anyone wanting a copy is welcome to it) to perform the behind the scene
tracking. Does anyone have a feel for what click throughs are worth or
can point me to some information on same?
Urb, W2DEC [EMAIL PROTECTED]
Visit America's Town Square. Creators of extraordinary Web sites.
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