> Define "Worth" ? Are you talking for a successful ad run or are you
> talking for charging the advertisers ?
>
Sorry 'bout that, it wasn't very clear.
What can I charge is the quesiton.
> I think the "best" way from your point of view is that you charge for
> "impressions" (ie > how many will actually see the ad as opposed to who
> actually clicks on > the ads). You will be better off because certain
> types of sites are notoriously low
The prospects want it quoted both ways. Typically the ad are of
interest to the page viewers. The site is I Love Atlantic City Online.
One of the prospect is a room reservation service. They can typically
get you a better rate than you could get for yourself after a lot of
phone calls.
Another is a restaurant (non-casion) If you're coming to AC on your
own, as opposed to a bus one-day bus trip) two thinks you need is a room
and an place t eat.
I totally agree with you, the reason most banner ads don't work is
they are not pertinate. On the other hand, with a highly targeted market
am I not better collecting on "click."
Urb
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