TJ -- there are probably as many definitions of creativity as there are
people on this list.
While I will concede to Suz that advertising agencies may have more
"graphically" creative folks -- when compared with 'corp comm' firms --
I take issue with the assertion that folks who deal with words and
businesses are somehow "less creative" than advertising folks.
So I'm taking this time to point out that just as all who work in
graphics arts are not "creative" (some are derivative) ... there are
folks who are creative who aren't "artists" in the traditional sense.
The key is to be able to be imaginative and inventive (synonyms for
creative) and yet *Communicate* your message effectively.
I've known extremely creative people working in corporate communications
-- and some outrageous ones as well (as determined by dress, attitude,
etc).
And I believe that the master of "spin" lies in the hyperbole of
advertising. And its unabashed appeal to emotions to urge Americans to
solve all their problems (rooted in emotion and psychology) by simply
buying the latest xyz gizmo.
I guess I missed the note that IDed corp.com. as Trinity's stock in
trade. They certainly didn't sound "stodgy" according to the first note
you sent -- I really liked the "flat" structure.
Finally -- the training programs sounds like a really good benefit.
Thomas F. Maher, Jr. wrote:
>
> "TJ, if you're looking for outrageous creativity or people to talk
> marketing
> with, it would be unusual to find them at a company like Trinity. Corporate
> communications people tend to be rather conservative and are often former
> newspaper writers. PR and corporate communications firms sometimes run
> political campaigns too. Accuracy and good English are their stock in
> trade, not creativity (though sometimes they can be very creative in their
> spin doctoring!). The people who get paid to be outrageously creative
> usually work for ad agencies.
>
> Suz"
>
> Pardon me, Suz, as I move all your messages into my "Must Save!" folder. ;}
>
> In a word... Gah! Thank you for all the information on Internet Startups,
> Ad Agencies, and how they work.
>
> Trinity Communications, if I get the job, might not be the -best- place for
> me... but it'll be a start, and a giant step up: in making contacts,
> learning about the industry, and how the web and advertising companies work
> together. For me, there ain't no substitute for first hand experience. That
> is why I became a contractor, seeing how the view is from the inside.
>
> Besides, I think I do need to take a breather from contracting... It would
> be good environment to soak up all the knowledge I can.... and I want to
> see what it feels like being a salaried employee with all the bennies and
> trimmings... Health Plans, Dental Plans...
>
> Trinity does seem to mention that it pays for training... a "permanent"
> three-or-four year tour of duty may be just what I needed to give me some
> of the seasoning I was looking for...
--
========================
Kathy E. Gill
Business Process Information
425.234.2004 - 6X-JT
http://www.dotparagon.com/aboutgill.html
"You must be the change you wish to see in the world." -- Ghandi
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