Ann,
Try checking his competitors' sites for the keywords they
use to start. Also, since his site is 'graphics-intensive',
be sure to include large paragraphs of pertinent text in the
'ALT' tags of each graphic -- making use of as many of his
keywords as possible. Be sure to include a 'description'
META TAG using the keywords, as well. Some search engines
will also recognize a 'category' or 'categories' META TAG,
but not all. At any rate, it won't hurt to include either
or both. You may also want to use a program such as AddWeb
(available at http://www.cyberspacehq.com/ -- no relation to
me) and submit the site at least once per month. It takes
time, but I've managed to get a site I work with to come up
in the number 1 position on three and in the top 15 on two
others out of the top eight engines that AddWeb ranks.
Good luck,
Tom Fosson
At 11:27 AM 12/10/98 -0500, Ann Miner wrote:
>I have a client with a very narrow market he wants to reach on
>the net. His keywords are business-specific and I would guess
>they will not be coming up with great regularity on most search
>engines.
>
>His page is not high in most search engines for these obscure
>keywords. His competitor does much, much better.
>My client's front page is pretty graphics-intensive, but I have
>used Meta tags, relevant title description, etc. to try to help his
>chances, but there must be more I can do. I have also
>suggested he register the domain names for his top keywords
>(www.hiskeyword.com), as they are all available.
>
>If any of you search engine savvy folks want to work on this
>with me, please let me know and include fee information.
>Thanks.
>
>Ann
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