At 12:11 PM -0600 12/15/98, Peter J. Schoenster wrote:
>Hello,
>
>My impression is that the web is another form of communication:
>
>print
>radio
>televison
>web
>
>and so a media director would just have to expand their horizons like
>so many other people.
I agree, Peter.
>
>Or.... would it be time to create a new position to account for the
>web?
not sure - depends on the size of the organization. many times you have a
'communications mgr/vp' person-- and then someone who does employee
communiations, someone who does special events, someone who does public
affairs.
having a "web" person moves the structure along functional lines -- TV,
print, billboard, web.
having said that - i think that many many communications folks are not in
tune with either web culture or "how to communicate" effectively on the web.
>The reason I ask is that our company (advertising/communications) is
>in need of a new media director. Our last media director rarely, in
>fact never, ever spoke with me or my boss in regards to advertising
>on the web nor did she show much more than a user's knowledge of the
>web as an advertising medium.
bad for your company.
>Are media director's expected to embrace the web as an additonal new
>medium, or should a new job be created?
again - depends on the size of the firm.
>And if anyone knows someone looking for a media director's job (and
>who knows the web), please ask them to contact [EMAIL PROTECTED]
where are you located, peter? tennessee?
kathy
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Kathy E. Gill, http://www.dotparagon.com/R65/
WWW design � writing � training - http://www.dotparagon.com/
Mac Advocacy - http://www.halcyon.com/kegill/mac/
Sometimes I wonder if men and women really suit each other. Perhaps they
should live next door and just visit now and then.
--- Katharine Hepburn
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