from edupage:
SERVICE PUTS ADS ON COMPETITORS' WEB SITES
More than 100 advertisers, including Amazon.com and CDNow, have signed up for a
service that places their banner ads on their competitors' Web sites. Alexa Internet
offers a service that tracks Internet users' surfing patterns
and then sends them "smart links" to relevant sites. Users download a toolbar onto
their computer screens that delivers information on different companies' Web sites,
including address, number of Web visitors and financial data. It also delivers ads,
targeted so that they appear only when the user is visiting a designated site. Thus,
Amazon.com can ensure that its ad pops up when the Alexa customer logs onto
barnesandnoble.com or
the U.S. Library of Congress. If the ad is clicked on, it balloons in size,
superimposed over the top of the barnesandnoble.com page. "It's as close as you can
get to putting an ad on somebody's front door," says the COO of Alexa.
(Reuters 11 Feb 99)
> Kathy E. Gill
> DCAC/MRM Methods Communication -- 425.965.6901
> Continuous effort -- not strength or intelligence -- is the key to unlocking our
>potential. ~ Liane Cardes
> Microsoft Exchange: the perfect name for its users' greatest desire!
>
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