Isn't this bundling .... or is it?
AT&T LIFTS ITS RATES ON 15 SERVICES, IN MOVE TO PROMOTE TELECOM BUNDLES
Issue: Telephony
As AT&T's merger with TCI is expected to close today, AT&T is raising prices of 15
different services, when they are purchased individually. "The rate changes underline
AT&T's determination to offer the best discounts to tech-savvy and loyal customers who
sign up for plans that provide wireless, long-distance and calling cards in one
package," Blumenstein reports.
Here's the comparison: A person who signs up for AT&T's Personal Network pays $29.99 a
month for a calling card, wireless and long distance rates of 10 cents a minute with
no service charge.
Customers who don't purchase the package will pay 95 cents for using their calling
cards and 55 cents a minute for the call. People who use the operator to make a
calling card call, without dialing a AT&T's 800-access, will pay $3.45 per call plus
per minute charges.
Fees for other services, such as operator assistance and third-party calls are also
increasing by 17%. An
AT%T spokesman said they are making it cheaper for their loyal customers who save them
from spending more money on marketing.
[SOURCE: Wall Street Journal (B6), AUTHOR: Rebecca Blumenstein]
<http://wsj.com/>
> Kathy E. Gill
> DCAC/MRM Methods Communication -- 425.965.6901
> Continuous effort -- not strength or intelligence -- is the key to unlocking our
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