[web2py] how to use easy_install

[jayveesea]

hello.  i just downloaded web2py (for windows) unzipped it and
launched web2py in console like this...
web2py.exe -S welcome

now i am trying to add a module.  and i try this command...
"easy_install ipython" or "easy_install numpy"

...but it does not like it and i get the following...
     File "<console>", line 1
     easy_install numpy
     Syntax Error: invalid syntax

any thoughts?  i am new to both web2py and Python.

thanks,
j