Brenda, you might like to read this book.  Bill Maher interviewed him on Real 
Time this week.  

He said he wanted to find out why people eat so much and why they continue to 
eat even if they are not hungry.  It sounds like a very interesting book.......





The End of Overeating: Taking Control of the Insatiable American Appetite
by David A. Kessler

Synopsis
Most of us know what it feels like to fall under the spell of food-when one 
slice of pizza turns into half a pie, or a handful of chips leads to an empty 
bag. But it's harder to understand why we can't seem to stop eating-even when 
we know better. When we want so badly to say "no," why do we continue to reach 
for food?  Dr. David Kessler, the dynamic former FDA commissioner who 
reinvented the food label and tackled the tobacco industry, now reveals how the 
food industry has hijacked the brains of millions of Americans. The result? 
America's number-one public health issue. Dr. Kessler cracks the code of 
overeating by explaining how our bodies and minds are changed when we consume 
foods that contain sugar, fat, and salt. Food manufacturers create products by 
manipulating these ingredients to stimulate our appetites, setting in motion a 
cycle of desire and consumption that ends with a nation of overeaters. The End 
of Overeating explains for the first time why it is exceptionally difficult to 
resist certain foods and why it's so easy to overindulge. Dr. Kessler met with 
top scientists, physicians, and food industry insiders. The End of Overeating 
uncovers the shocking facts about how we lost control over our eating 
habits-and how we can get it back. Dr. Kessler presents groundbreaking 
research, along with what is sure to be a controversial view inside the 
industry that continues to feed a nation of overeaters-from popular brand 
manufacturers to advertisers, chain restaurants, and fast food franchises.  For 
the millions of people struggling with weight as well as for those of us who 
simply don't understand why we can't seem to stopeating our favorite foods, Dr. 
Kessler's cutting-edge investigation offers new insights and helpful tools to 
help us find a solution.  There has never been a more thorough, compelling, or 
in-depth analysis of why we eat the way we do. 


Publishers Weekly

"Conditioned hypereating is a biological challenge, not a character flaw," says 
Kessler, former FDA commissioner under presidents Bush and Clinton). Here 
Kessler (A Question of Intent) describes how, since the 1980s, the food 
industry, in collusion with the advertising industry, and lifestyle changes 
have short-circuited the body's self-regulating mechanisms, leaving many at the 
mercy of reward-driven eating. Through the evidence of research, personal 
stories (including candid accounts of his own struggles) and examinations of 
specific foods produced by giant food corporations and restaurant chains, 
Kessler explains how the desire to eat-as distinct from eating itself-is 
stimulated in the brain by an almost infinite variety of diabolical 
combinations of salt, fat and sugar. Although not everyone succumbs, more 
people of all ages are being set up for a lifetime of food obsession due to the 
ever-present availability of foods laden with salt, fat and sugar. A gentle 
though urgent plea for reform, Kessler's book provides a simple "food rehab" 
program to fight back against the industry's relentless quest for profits while 
an entire country of people gain weight and get sick. According to Kessler, 
persistence is all that is needed to make the perceptual shifts and find new 
sources of rewards to regain control. (May)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All 
rights reserved. 


More Reviews and Recommendations
Biography

DAVID A. KESSLER, MD, served as commissioner of the US Food and Drug 
Administration under presidents George H. W. Bush and Bill Clinton. He is a 
pediatrician and has been the dean of the medical schools at Yale and the 
University of California, San Francisco. A graduate of Amherst College, the 
University of Chicago Law School, and Harvard Medical School, Dr. Kessler is 
the father of two and lives with his wife in California.

http://search.barnesandnoble.com/booksearch/isbninquiry.asp?r=1&ean=9781605297859&popup=0

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