Actually, Ellen, this is very common.  Organizations are very
reluctant to drop their "brand," especially if it is as well-known
as AARP.  The reality is, most people don't even think about the
what the acronym stands for.  I used to work for the National
Conference on Soviet Jewry, and while our name implied that we were
working with Soviets, we actually advocated for religious freedom
all over eastern Europe.  After the Soviet Union collapsed, we
changed our name to NCSJ.  I'm sure you all have never heard of the
organization, but the acronym was very well-known on the Hill, and
therefore we kept it.

--- In [email protected], "Ellen"
<[EMAIL PROTECTED]> wrote:
>
> AARP took the KFC route and is now officially AARP, an acronym
that
> doesn't stand for anything, because they don't want people to
associate
> them with retired because it is for people 50+ and most people who
are
> 50 aren't retired.  IMO it should be Association of Older Persons,
but
> is that just as bad?  I think it is stupid to say your name is
AARP but
> it doesn't stand for anything.  Yeah right.  We just keep the
initials
> for historical reasons, because we wanted to change our name to
change
> our image but we couldn't come up with anything recognizable so we
just
> kept the original initials but dropped the words that it stood
for. 
> They have an entire in-house PR dept.!  Come on, people!  Full
> disclosure--I used to work there.
>
>
> --- In [email protected], "areofilm" <areofilm@>
> wrote:
> >
> > This message brought to you by the AARP.
> >
> > "Getting those damn kids off your lawn for 48 years."
> >
> > --- In [email protected], Eleanor Keyser
> > <eleanorkeyser@> wrote:
> > >
> > > Why is everyone so concerned about the youth in Asia?  It's
those
> > damned kids down the street we should be worried about, with
their
> > crazy rockety "music" and baggy baggy pants.  I wish we could
just
> > exterminate them.
> >
>






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