How many labels can a person really use though? They always seem to send 50-100 labels, and I only send about 2 snail-mail envelopes per month... Nine times out of ten I don't even use their labels to send them a new donation! It's all either on line or in person.
If there were some more productive use for the 5000 labels per year I get, I'd be a lot happier about it. On 11/29/06, Ellen <[EMAIL PROTECTED]> wrote:
--- In [email protected]<weingartenchatters%40yahoogroups.com>, "Aaron Weintraub" <[EMAIL PROTECTED]> wrote: I used to refrain from using them if I didn't support the cause because I thought it was unethical or something. But now I'm like, screw it, they sent them to me, no one else can use them (obviously), so instead of me giving them my money, I'll take something for free from them! Fine, I'll be THEIR charitable cause! It's not like I ASKED for the damn labels. > > > I have learned in my life that 'marketing' is a strange beast. I tend to be > a more of a technical person, so I don't understand why an organization > would spend money on product for a freebie for the chance that someone else > might send money.... but that's why I'm not in marketing. > > At any rate, I use the free address labels all the time and do not feel > guilty about it at all. I donate to whom I chose to donate to - ADL, EFF, > etc. > > Don't worry, the organization has a marketing budget that takes things like > this into account... now as to whether that marketing budget is too large is > a different topic of discussion... and one I'm not qualified on to rule > either way. I'd guess that they have done studies for cost out (mailing > labels) vs cost in for each kind of promo and have seen that this one gives > them a good ROI. > > aw >
