Actually, what *really* makes them drop a brick are people like me. I
literally don't see any ads most days. I use AdBlock
[http://adblock.mozdev.org/] when browsing, and I own two ReplayTV
DVRs that usually skip commercials automatically, so I almost never
see TV commercials. I suppose I may occasionally look at some print
ads, but they're the easiest to ignore, and I do much of my periodical
reading online anyway.

(But set-top DVRs are on their way out; home theater PCs are the next
wave now that set-top DVRs have had the commercial-skip feature sued
out of them.)

-Max H.

On 12/9/06, Ellen <[EMAIL PROTECTED]> wrote:
> The media and their sponsors HATE people like you, you know.
> Sometimes I think newspapers, radio, online media, etc. exist purely
> as a means convincing advertisers to buy space or time.  If customers
> don't support the advertisers, the whole thing backfires.  You think
> market research or something would clue them in to the fact that there
> are lots of people like you.  Media doesn't have customers in the
> usual sense of the word, they have sponsors.  The product has to be
> something that the advertisers' customers like, which is not
> necessarily what the viewing audience likes.  Or something like that.
>
>
> --- In [email protected], "gina_ellis_ca"
> <[EMAIL PROTECTED]> wrote:
> >
> > I keep forgetting about advertising!  I never look at it, in print or
> > on websites...it's just part of the background noise.  But wonderful
> > if it works!
> >
> > -- In [email protected], "Ellen" <ellengoodman6@>
> > wrote:
> > >
> > > the word of the day is ADVERTISING.  Papers don't make much money
> > from
> > > readers for the print edition either--35c or whatever doesn't go too
> > > far.  But the more papers circulated, the more they get for
> > > advertising.  Also the more eyeballs on the website, the more they
> > get
> > > per ad.  Exactly like TV--you get TV for free, right?  Or you could
> > if
> > > you just wanted basic channels and had an antenna.  But the more
> > > people who watch each show the more they get for the ads.  I
> > > personally would rather have ads and get something for free than
> > have
> > > to pay for it, but obviously websites are experimenting with both.
> > As
> > > someone said here, many of us would be willing to pay for the Post
> > > online if they are short of $.  I think they are still trying to
> > > figure out how to do that though.  My 2c, although the Post will
> > > probably try to charge more than that.
> > >
> > >
> > > --- In [email protected], "Gina Ellis"
> > > <gina_ellis@> wrote:
> > > >
> > > > Ellen asked - How did you discover Gene and the chat? Are you a
> > DC
> > > > transplant, or
> > > > is the column syndicated there? (I realize those aren't the only
> > > > options.)
> > > >
> > > > Well, some of Gene's columns (on a rather random basis, it seems)
> > are
> > > > reprinted in lots of newspapers, including our local one.
> > > >
> > > > But basically I was trolling the internet (or the offers came to
> > me - I
> > > > forget now) and found FREE access to the NYT and the WP.  I'd
> > read a
> > > few
> > > > copies of the WP FTTT while passing in the vicinity of Washington
> > > when we
> > > > used to go to Florida for the winter and really liked it, but
> > didn't
> > > see it
> > > > readily available anywhere.  When I stumbled across it on the
> > > internet, with
> > > > daily delivery of chosen topics and columnists, access to more,
> > and
> > > then
> > > > discovered the chats - wow!  I'm about to give up on my local
> > > papers, and
> > > > our Canadian nationals (the best bits of which are on-line now
> > too)
> > > and just
> > > > read the WP on-line.  Save all that newsprint.
> > > >
> > > > NYT too, but it's kinda stuffy.  The Post has good news coverage,
> > > thoughty
> > > > columnists - but has a really humane and witty approach.  Esp. in
> > the
> > > > free-wheeling chats.  Gene is tops, but I also like Hax and de
> > > Moraes and
> > > > the Reliable Source ladies and Robinson and I-forget (the guy on
> > media).
> > > >
> > > > I'll have to ask I-forget (the guy on media) (Kurtz?) how
> > newspapers
> > > can
> > > > possibly survive if people like me read them for nada.  (The NYT
> > at
> > > least
> > > > wants a little money for some of their columnists & features...)
> > > >
> > > > _________________________________________________________________
> > > > Enter the "Telus Mobility Xbox a Day" contest for your chance to
> > > WIN!  Telus
> > > > Mobility is giving away an Microsoft Xbox(r) 360 every day from
> > > November 20 to
> > > > December 31, 2006! Just download Windows Live (MSN) Messenger to
> > your
> > > > IM-capable TELUS mobile phone, and you could be a winner!
> > > > http://www.telusmobility.com/msnxbox/
> > > >
> > >
> >
>
>
>
>
>
> Yahoo! Groups Links
>
>
>
>


-- 
--Max H., moderator Freecycle Olney, MD, Freecycle Rockville

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