THE WHATIS.COM WORD-OF-THE-DAY August 5, 2003 unique user
________________ SPONSORED BY: Microsoft The Quick Guide to Windows Server 2003. Get the latest information on installation, new features and training. Click here! http://WhatIs.com/r/0,,16725,00.htm?microsoft ________________ TODAY'S WORD: unique user See our complete definition with hyperlinks at http://searchcio.techtarget.com/sDefinition/0,,sid19_gci912421,00.html In Web marketing, a unique user is, for a specified period of time such as a day or month, an individual that has visited a Web site or received specific content, such as ads, e-mail, or newsletters. For a unique user on a Web site, unique user information consists of, at least, the IP address associated with their computer and a further ID such as a browser ID. Since more than one person may use a computer, other information, such as a password, may be required to ensure that each a given user is unique user is being counted. Marketers and Web site owners track unique users to determine how many people see their content within a given period of time. The number of unique users that are served specified content is referred to as that content's reach. User information can be gathered openly, through registration, or (with or without the user's knowledge) through the use of cookies. Filtering processes ensure that only humans, rather than bots, are counted. For further analysis, single unique users, who visit a Web site or see specific content only once, are differentiated from repeat unique users, who visit the site or see the content more than once. ______________________ RELATED TERMS: reach http://searchwebservices.techtarget.com/sDefinition/0,,sid26_gci214417,00.html cookie http://searchsecurity.techtarget.com/sDefinition/0,,sid14_gci211838,00.html bot http://searchwebservices.techtarget.com/sDefinition/0,,sid26_gci211699,00.html ______________________ SELECTED LINKS: iMediaConnection.com offers more information in its article, "IAB Issues Measurement Standards." http://imediaconnection.com/content/features/011702.asp The IFABC Web Standards Committee describes its standards. http://www.ifabc.org/web/index.html ______________________ TODAY'S TECH NEWS: MIMAIL WORM SPREADING; LIKELY NOT AN RPC EXPLOIT Experts said the appearance of the mass-mailing Mimail worm Friday afternoon is likely not an exploit of the RPC vulnerability. http://searchsecurity.techtarget.com/originalContent/0,289142,sid14_gci917555,00.html LINUXWORLD: EVANGELIST ADVISES ON PREPARING LINUX PITCH In this interview, Novell Linux Business Office chairman Matt Asay explains how enterprise officers need to prepare before pitching Linux and open-source to decision makers. http://searchenterpriselinux.techtarget.com/originalContent/0,289142,sid39_gci917349,00.html PROXIM ENABLES 'LAST MILE' WAN CONNECTIVITY Proxim has introduced a new line of "last mile" wireless WAN products for service providers and enterprises that need building-to-building connectivity without fiber optic cabling. http://searchnetworking.techtarget.com/originalContent/0,289142,sid7_gci917546,00.html >> Catch up on all the latest IT news at http://searchtechtarget.techtarget.com/ ______________________ Information Kit | Linux, Unix, and all the little ixes Get up to speed quickly, and be the Linux/Unix Know-IT-All at your office. http://whatis.techtarget.com/definition/0,,sid9_gci915803,00.html ______________________ Secret Word-of-the-Day | What is it? HINT: This kind of attack involves sending more traffic to a network address than the programmers who planned its data buffers anticipated someone might send. >> Think you know the Secret Word of the Day? See if you're right! http://searchsecurity.techtarget.com/sDefinition/0,,sid14_gci213591,00.html _____________________ Quiz #5 | General IT terms Do you know how the Internet works? Take this week's quiz and find out! >> Click to take the quiz http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci553879,00.html ______________________________ RECENT ADDITIONS AND UPDATES [1] segment http://searchdatabase.techtarget.com/sDefinition/0,,sid13_gci916820,00.html [2] block http://searchdatabase.techtarget.com/sDefinition/0,,sid13_gci916318,00.html [3] bias http://whatis.techtarget.com/definition/0,,sid9_gci914376,00.html [4] cache cramming http://searchsecurity.techtarget.com/sDefinition/0,,sid14_gci914394,00.html [5] initial extent http://searchdatabase.techtarget.com/sDefinition/0,,sid13_gci916333,00.html ____________________________________________________________________ ::::::::::::::::::: WHATIS.COM CONTACTS ::::::::::::::::::: LOWELL THING, Site Editor ([EMAIL PROTECTED]) ____________________________________________________________________ MARGARET ROUSE, Associate Editor ([EMAIL PROTECTED]) ::::::::::::::::::::: ABOUT THIS NEWSLETTER :::::::::::::::::::::: This newsletter is published by TechTarget, the most targeted IT media. http://www.techtarget.com Copyright 2003 TechTarget. 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