THE WHATIS.COM WORD-OF-THE-DAY October 27, 2003 Web analytics
________________ Sponsored by: CA Unicenter(R) infrastructure management software Your Infrastructure Can Manage Itself! INFRASTRUCTURE SELF-MANAGEMENT Unicenter infrastructure management software from CA enables your infrastructure to manage itself, enabling IT managers to focus more on the business of business - and not the business of maintenance. Unicenter ensures that your IT is always in sync with your business, so you can be more responsive than ever to a constantly changing marketplace. http://WhatIs.com/r/0,,18899,00.htm?track=NL-34&ca ________________ TODAY'S WORD: Web analytics See our complete definition with hyperlinks at http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci933619,00.html?track=NL-34 Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Web analytics is often used as part of customer relationship management analytics (CRM analytics). The analysis can include determining the likelihood that a given customer will repurchase a product after having purchased it in the past, personalizing the site to customers who visit it repeatedly, monitoring the dollar volume of purchases made by individual customers or by specific groups of customers, observing the geographic regions from which the most and the least customers visit the site and purchase specific products, and predicting which products customers are most and least likely to buy in the future. The objective is to promote specific products to those customers most likely to buy them, and to determine which products a specific customer is most likely to purchase. This can help to improve the ratio of revenue to marketing costs. In addition to these features, Web analytics may include tracking the clickthrough and drilldown behavior of customers within the Web site, determining the sites from which customers most often arrive, and communicating with browsers to track and analyze online behavior. Data is provided in the form of tables, charts, and graphs. _______________________ RELATED TERMS: CRM analytics http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci745647,00.html?track=NL-34 ______________________ SELECTED LINKS: On SearchCRM.com, Matt Hines has a story, "Web analytics bites into a 'cross-channel cookie.'" http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci901263,00.html?track=NL-34 Akamai offers Web analytics products and services. http://www.akamai.com/en/html/services/web_analytics.html ______________________ TODAY'S TECH NEWS: SOBER-A WORM PRETENDS TO BE VIRUS FIX A new mass-mailing worm is in the wild, spreading via some old techniques. Sober-A does have a couple of new twists, though, including a flair for German. http://searchsecurity.techtarget.com/originalContent/0,289142,sid14_gci933663,00.html?track=NL-34 WITH UPGRADE, E.PIPHANY PUSHES 'BLENDED CRM' The company's marketing-automation functionality and J2EE component architecture are pillars of the new E.6.5. http://searchcrm.techtarget.com/originalContent/0,289142,sid11_gci933618,00.html?track=NL-34 SELLING SECURITY UP CORPORATE LADDER AN UPHILL BATTLE Surveys say more companies are spending more to secure their digital information, but those in the trenches say building a budget is still an uphill battle. http://searchsecurity.techtarget.com/originalContent/0,289142,sid14_gci933459,00.html?track=NL-34 >> Catch up on all the latest IT news at http://searchtechtarget.techtarget.com/?track=NL-34 ______________________ SECRET WORD-OF-THE-DAY | What is IT? This is a new term for the increasingly common practice of throwing away small pieces of hardware, especially cell phones, and usually out of frustration. >> See if you're right! http://searchmobilecomputing.techtarget.com/sDefinition/0,,sid40_gci932848,00.html?track=NL-34 _____________________ SCARY HALLOWEEN QUIZ | Do you speak geek? Are you such a Know-IT-All that it's frightening? Find out by taking our latest quiz. Let us know how you did on the quiz and we'll enter your name in a drawing for a Halloween treat! >> Take the quiz http://whatis.techtarget.com/definition/0,,sid9_gci933190,00.html?track=NL-34 _____________________ LEARN IT IN 10 EASY STEPS | Educating end-users about spam Learn IT: Defeating Spam in the Enterprise. Here's how it works: We provide a little background about who is spamming (and why) and give you information about what you can do to defend yourself against the onslaught. We bet you'll be surprised by what you learn! http://whatis.techtarget.com/definition/0,,sid9_gci931780,00.html?track=NL-34 _____________________ FREE CHAPTER DOWNLOADS For your convenience, we've gathered links for all the free chapter downloads and book excerpts available around the TechTarget portfolio. >> Click here http://whatis.techtarget.com/definition/0,,sid9_gci932156,00.html?track=NL-34 ______________________________ RECENT ADDITIONS AND UPDATES [1] UHDV http://whatis.techtarget.com/definition/0,,sid9_gci932318,00.html?track=NL-34 [2] false positive http://searchcio.techtarget.com/sDefinition/0,,sid19_gci932649,00.html?track=NL-34 [3] Learn IT: Defeating Spam in the Enterprise http://whatis.techtarget.com/definition/0,,sid9_gci931780,00.html?track=NL-34 [4] trinary http://whatis.techtarget.com/definition/0,,sid9_gci931627,00.html?track=NL-34 [5] WYSIWYG http://whatis.techtarget.com/definition/0,,sid9_gci213392,00.html?track=NL-34 ____________________________________________________________________ ::::::::::::::::::: WHATIS.COM CONTACTS ::::::::::::::::::: MARGARET ROUSE, Site Editor ([EMAIL PROTECTED]) IVY WIGMORE, Consulting Editor ([EMAIL PROTECTED]) LOWELL THING, Consulting Editor and Founder ([EMAIL PROTECTED]) GABRIELLE DERUSSY, Advertising ([EMAIL PROTECTED]) ::::::::::::::::::::: ABOUT THIS NEWSLETTER :::::::::::::::::::::: This newsletter is published by TechTarget, the most targeted IT media. http://www.techtarget.com?track=NL-34 Copyright 2003 TechTarget. 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