I agree it may be difficult to disentangle the impact of having a DYK and
the impact of having a new/expanded article. However if one can view the
access logs (I am told there is about 3 months worth available), I think you
could tell from the referrer whether the access to the article is coming
from the homepage (and anywhere else that DYKs are listed) or elsewhere. So,
in theory, it's easy enough to tell which page accesses are coming as a
direct result of the DYK. But it's harder to tell what long-term accesses
are an indirect result of the DYK as opposed to the normal impacts of a
new/expanded article. I think you'd have to do some kind of paired
experiment using articles that were DYKed and another "similar" article that
had the same amount of new/expanded development in the same time frame but
wasn't DYKed. I don't know the likelihood of such article pairs naturally
occurring. It might be that the experiment would have to create its own
pairs, e.g. two members of the same rowing team with articles of the same
length and general content, one DYKed and one not.

 

Kerry

 

  _____  

From: [email protected]
[mailto:[email protected]] On Behalf Of
WereSpielChequers
Sent: Sunday, 4 August 2013 9:31 PM
To: Research into Wikimedia content and communities
Cc: Wikimedia Mailing List
Subject: Re: [Wiki-research-l] Research:Anatomy of English Wikipedia Did You
Know traffic

 

Hi Laura and Kerry,

One point to remember when comparing views of DYKs with other processes such
as GAs is that DYKs get a slot on the mainpage. In that sense they are best
compared to in the news items and the Featured Article of the Day. Though
I'm pretty sure they don't individually get as many hits as the latter.

Longer term the things that one would expect would increase readership would
be incoming links, redirects, categories and article completeness. If you
add a section to an article covering a new aspect such as this particular
hill fort being one of the few homes of a particular orchid or having had a
WWII anti aircraft emplacement there in the forties then you can expect to
come up in relevant searches and thereby get additional hits.

Some of this is straightforward, if something has some alternative names
then making sure we have redirects for them will enable more people to find
the article.

Some is more complex. I'm not sure how far down an article the search
engines will go, but I assume that the search engines give most weight to
the first paragraph and therefore the lede and the redirects need to contain
the words that people are most likely to be searching for when they want to
find this article.

Jonathan
 

On 3 August 2013 17:31, Laura Hale <[email protected]> wrote:



On Saturday, August 3, 2013, Kerry Raymond wrote:

Hi, Laura!

 

 

Hi Kerry.  Thanks for the comments. :)

 

I wonder if a variable worth considering is the number of views of the DYK
vs the average number of page views of the article(s) (per day/week/month or
whatever) promoted by the DYK *before* the publication of the DYK (obviously
this can only measured for expanded articles rather than new ones). The
hypothesis here is that more popular topics make more popular DYKs.

 

 

This is actually one of the areas that is worth looking at further.  People
have attempted to time DYKs to coincide with certain events.  TonyTheTiger
is actually very good at doing this for some his hooks.  It can and
sometimes does create tension in the project as people try to get things
timed for these events and not everyone wants to oblige them.  (One
situation that particulary comes to mine is the Kony2012 article at
http://en.wikipedia.org/wiki/Kony_2012 where the article was stalled at DYK
because a reviewer did not want to time it to coincide with an already large
media blitz.)  It just would require a lot of subject knowledge to do any
indepth research on this topic and looking through T:TDYK to see where
things are in the special holding areas often to identify some of these.

 

Another interesting variable is number of page views of the article in the
days/weeks/months after the DYK. It would be interesting to know the extent
to which DYKs drive additional interest in the topic both in the short term
and whether any increase in interest is sustained longer term. I would
hypothesize any initial sharp increase during the DYK, with a sharp fall-off
after the DYK finishes but with a small sustained elevation.

 

 

Yes, my casual observation has been that historically, articles get an
average page views per month bump after DYK that they do not enjoy with
other processes like GA or peer review.  (This casual observation and
assumption further research would bear it out as likely fact is based on the
fact that you have rapid content development other processes do not require,
and then subsequent SEO stengthening by appearing on the front page.)  I
think having looked at the articles the hypothesis is true, but would need a
great deal of additional data that you also have two mini traffic bumps
prior to appearing at DYK, with the first being from the contributors
working on the article, and the second as a result of the DYK review.

 

It would also be interesting to see if articles mentioned in DYKs show any
increased edit activity OR the creation of new inbound links to the article
in the short or long term, but I am less sure about what is the baseline for
comparison (given that a DYK article will have recently been created or
expanded, suggesting an abnormally high level of edit activity immediately
preceding the DYK). Possible proxies are articles in the same categories?

 

 

The possible baseline would be new articles that meet DYK articles that do
not appear at DYK or conversely comparing the article's editing history in
several periods: Before DYK work, during DYK expansion, during DYK review,
the day of and the week after DYK review, and the two month period after the
DYK.  (I had actually considered doing this type of research to look at the
contributions and DYK, but it would serve a completely different purpose.
Hence, it would need to be retooled.  I think this could potentially be one
of the strengths of DYK that people fail to consider in that it does give
new articles of a slightly higher caliber more eyes and potential
contributors from the established editing pool than the article would
otherwise get.  I would love to see someone do research on the contribution
effect of DYK, especially say if they could possibly compare it to other
processes in terms of contributor participation.

 

Sincerely,

Laura Hale



-- 

 

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