I had a famous game designer talk about this at Wikimania 2014:
http://www.raphkoster.com/games/presentations/wikipedia-is-a-game/

*Edward Saperia*
Founder Newspeak House <http://www.nwspk.com>
email <edsape...@gmail.com> • facebook <http://www.facebook.com/edsaperia> •
 twitter <http://www.twitter.com/edsaperia> • 07796955572
133-135 Bethnal Green Road, E2 7DG

On 27 August 2016 at 08:13, Pine W <wiki.p...@gmail.com> wrote:

> Thinking big here: popular internationalized computer games can have 10+
> million unit sales. Some of the most popular online games have millions of
> monthly active users. I'm wondering if the research community, including
> Design Research, can envision a way for Wikimedia to scale up from 80,000
> active monthly users to 8,000,000 active monthly users.
>
> What would we need in order to stimulate and nourish this kind of growth?
>
> What can we learn from popular internationalized games about design that
> could benefit Wikimedia on a large scale?
>
> Pine
>
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>
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