https://bugzilla.wikimedia.org/show_bug.cgi?id=42085

--- Comment #3 from Ryan Kaldari <[email protected]> 2012-11-13 23:45:58 
UTC ---
Certain types of Echo notifications are going to be broadcast using XMPP. These
notifications can then be picked up and rebroadcast as IRC posts, Twitter
messages, SMS messages, etc. For some of these mediums, shortened URLs are very
useful. Even for email notifications, it would be nice to be able to use
shortened URLs. Most of the URLs will be article or user page links, but not
always. Sometimes they will be links to diffs.

Another legitimate use-case is for the WMF Comminications Dept. They would very
much like to be able to use shortened URLs in tweets, blog posts, etc. without
resorting to a 3rd party service.

A 3rd legitimate use-case is fundraising. We commonly post links to our
fundraising landing pages on social media and in emails to past donors. Right
now these URLs look something like:
https://donate.wikimedia.org/wiki/Special:LandingCheck?landing_page=L12_0615_JW&utm_medium=email&utm_campaign=none&utm_source=B12_061522_Jimmy&language=en&country=US

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