PR people who edited Wikipedia get crucified. Counterattack: reduce
trust in Wikipedia.
The paper's message appears to be "Wikipedia's rules need to change".
(Also, "Jimmy Wsles is a big meanie head.") The paper doesn't address
the problem that the media and general public get upset and turn PR
editing into a PR problem even when it's within existing rules.
(Aside: I've evidently been skimming too many hard science papers -
that "peer reviewed" paper reads like an undergraduate essay.)
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