Hi Zack, Thanks very much for your updates:
> What saved us was taking text from the personal appeals and putting it into > the banner itself. These banners did very well. These new message-driven > banners are what made us split the campaign in two -- because we knew we > were going to develop a lot of new messages and not have time to translate > them well.... As you know I've been saying for years that the variance among the volunteer-supplied messages, originally submitted in 2009 and hundreds of which have not yet been tested (as far as I know), was large enough to suggest that some messages would certainly outperform the traditional banners and appeals. While it's refreshing to be validated, as you might imagine I feel like Cassandra much of the time for reasons that have nothing to do with the underlying mathematical reasoning involved. The last time I heard from you, you said that you intended to test the untried messaging from 2009 with multivariate analysis. However, http://meta.wikimedia.org/wiki/Fundraising_2012/We_Need_A_Breakthrough shows only three very small-N multivariate tests, the last of which was in October, and no recent testing. Do you still intend to test the untried volunteer-submitted messages with multivariate analysis? If so, when? Thank you. Sincerely, James Salsman _______________________________________________ Wikimedia-l mailing list [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
