There are two immediately obvious possibilities for this.
1 GMT/Universal time, which would be relatively unsurprising to most, as it is traditionally the zero offset timezone. 2 +12 so that New Zealand and other extreme east timezone users would see something when the time arrives. A more complex option would be to link to the user's timezone and release when that reaches the relevant time. This may not be feasible or even particularly useful. Linking to a time zone which is tomorrow for half the world would be counterproductive, better early than late.
I would recommend GMT as least surprise option.
Cheers,
Peter

----- Original Message ----- From: "Lodewijk" <lodew...@effeietsanders.org>
To: "Wikimedia Mailing List" <wikimedia-l@lists.wikimedia.org>
Sent: Tuesday, January 15, 2013 11:07 PM
Subject: Re: [Wikimedia-l] Wikivoyage launch: why no blog post or pressrelease?


Hi,

maybe it would be good to consider at some point in the near future the
timing of press releases, embargoes etc - keeping our international climate
in mind. Unfortunately SF is quite at the far edge of timezone-land, and
when we want to announce something on a certain date, that can indeed be
confusing this way. We faced the same problems at Wiki Loves Monuments
(where we mostly used European timezones, as the vast majority of the
countries was in that), and some good thoughts about the general issue
would definitely be welcome. Maybe not today though.

Best,

Lodewijk

2013/1/15 Matthew Roth <mr...@wikimedia.org>

Drat, my apologies. I forwarded to Wikimedia-l and neglected to send here.
Busy morning :/

-Matthew

On Tue, Jan 15, 2013 at 10:30 AM, Jay Walsh <jwa...@wikimedia.org> wrote:

> Matthew distributed the release and the blog post this morning (around
0900
> PT), it should have made its way to this list as well:
>
>
>
https://wikimediafoundation.org/wiki/Press_releases/Wikimedia_Foundation_launches_Wikivoyage
>
>
https://blog.wikimedia.org/2013/01/15/wikimedia-foundation-launches-wikivoyage-a-free-worldwide-travel-guide-that-anyone-can-edit/
>
> Also, happy birthday, Wikipedia! And welcome to our new friends at
> Wikivoyage :)
>
> On Tue, Jan 15, 2013 at 6:37 AM, Stevie Benton <
> stevie.ben...@wikimedia.org.uk> wrote:
>
> > Hi Tom et al,
> >
> > There is indeed a release - but it is embargoed until 1600 GMT / 0800
> > PST...
> >
> > It's uploaded to the WMUK blog in readiness to go live at the > > appointed > > hour. I am absolutely certain that the Foundation are equally > > prepared.
> >
> > Hope this is helpful,
> >
> > Stevie
> >
> > On 15 January 2013 14:35, Tom Morris <t...@tommorris.org> wrote:
> >
> > > Some friends asked me today about the Wikivoyage launch, and the
> > reasoning
> > > behind it.
> > >
> > > I hopped over to https://blog.wikimedia.org/ and found... nothing.
> > >
> > > Then I went to https://wikimediafoundation.org/wiki/Press_room and
> also
> > > found... nothing.
> > >
> > > Any reason why the Foundation hasn't published anything about the
> > official
> > > launch of Wikivoyage? It'd be quite useful to be able to point my
> > enquiring
> > > friends to "oh, this is what the Foundation are saying about it", > > > but
> > > apparently the Foundation aren't saying anything about it.
> > >
> > > --
> > > Tom Morris
> > > <http://tommorris.org/>
> > >
> > >
> > >
> > > _______________________________________________
> > > Wikimedia-l mailing list
> > > Wikimedia-l@lists.wikimedia.org
> > > Unsubscribe:
https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> > >
> >
> >
> >
> > --
> >
> > Stevie Benton
> > Communications Organiser
> > Wikimedia UK
> > +44 (0) 20 7065 0993 / +44 (0) 7803 505 173
> > @StevieBenton
> >
> > Wikimedia UK is a Company Limited by Guarantee registered in England
> > and Wales, Registered No. 6741827. Registered Charity No.1144513.
> > Registered Office 4th Floor, Development House, 56-64 Leonard Street,
> > London EC2A 4LT. United Kingdom. Wikimedia UK is the UK chapter of a
> > global Wikimedia movement. The Wikimedia projects are run by the
> > Wikimedia Foundation (who operate Wikipedia, amongst other projects).
> >
> > *Wikimedia UK is an independent non-profit charity with no legal
> > control over Wikipedia nor responsibility for its contents.*
> > _______________________________________________
> > Wikimedia-l mailing list
> > Wikimedia-l@lists.wikimedia.org
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> >
>
>
>
> --
> Jay Walsh
> Senior Director, Communications
> WikimediaFoundation.org
> blog.wikimedia.org
> +1 (415) 839 6885 x 6609, @jansonw
> _______________________________________________
> Wikimedia-l mailing list
> Wikimedia-l@lists.wikimedia.org
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
>



--

Matthew Roth
Global Communications Manager
Wikimedia Foundation
+1.415.839.6885 ext 6635
www.wikimediafoundation.org
*https://donate.wikimedia.org*
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