Arne Klempert, 10/01/2014 17:51:
I've heard that before from Wikipedians. However, it does not match
with what communication professionals keep telling me. Even larger
companies with solid communication departments are usually not in a
place to spend enough ressources to correct their articles beyond
basic facts. [...]

That only means that their return on investment is too little for them, not that they wouldn't have enough resources. Usually, that's because what they're trying to do is impossible, so they keep hitting a wall. Wiki-PR's very reasonable prices show that the job can be very cost-effective and not so heavy, if one knows what can survive in the system. In my experience, every time you talk with a company's communication person you have to spend hours convincing them that every single thing they thought or wanted to do on Wikipedia is totally impossible, then after a complete mind-reset you can teach them the simple things they can do successfully. Things could be much smoother, but our approaches are too inefficient (or our resources insufficient by several orders of magnitudes with current approaches) for the necessary mass-education of communication professionals to happen and enable them to productive interaction.

Nemo

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