On Fri, Mar 7, 2014 at 8:35 AM, Charles Andrès < charles.andres.w...@gmail.com> wrote:
> TLDR:transform the thank you campaign after the fundraising in a "Thank > you campaign: became an editor" We've tried this before and so far it hasn't worked very well. See results from 2012-13 at https://meta.wikimedia.org/wiki/Research:Donor_engagement/Thank_You_campaign Generally speaking, we're moving away from trying to use banners to blast lots of readers with the same messages. That's true in both fundraising (where they've learned to only show someone a donation request 1-2 times) and in editor engagement work. Our next work trying to convert unregistered people to become editors is going to be focusing on targeting anonymous editors, asking them to signup, and teaching them about the benefits of having an account so they can make an informed choice. See draft docs at: https://www.mediawiki.org/wiki/Anonymous_editor_acquisition Steven _______________________________________________ Wikimedia-l mailing list Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
