Another version of this that has been tried by WMF, more similar to Charles's second suggestion, is documented here: https://en.wikipedia.org/wiki/Wikipedia:Geo-targeted_Editors_Participation/report
A. On Fri, Mar 7, 2014 at 8:03 AM, Nathan <nawr...@gmail.com> wrote: > On Fri, Mar 7, 2014 at 5:28 AM, Steven Walling <steven.wall...@gmail.com > >wrote: > > > > > We've tried this before and so far it hasn't worked very well. See > results > > from 2012-13 at > > > > > https://meta.wikimedia.org/wiki/Research:Donor_engagement/Thank_You_campaign > > > > Generally speaking, we're moving away from trying to use banners to blast > > lots of readers with the same messages. That's true in both fundraising > > (where they've learned to only show someone a donation request 1-2 times) > > and in editor engagement work. Our next work trying to convert > unregistered > > people to become editors is going to be focusing on targeting anonymous > > editors, asking them to signup, and teaching them about the benefits of > > having an account so they can make an informed choice. See draft docs at: > > https://www.mediawiki.org/wiki/Anonymous_editor_acquisition > > > > Steven > > > Are you sure that's not because the banners are poorly suited for what you > want to achieve? The "create account" link is hidden, the fact that the > banner is trying to entice you to join and contribute is not obvious, it's > content is similar enough to the regular fundraising banners that people > accustomed to ignoring the banners won't notice any difference, etc. > > It seems... obvious that those banners would not ultimately be very > effective in converting readers to registered users, but I wouldn't use > that as a basis to dismiss the entire idea of outreach campaigns. Certainly > the WMF iterated the fundraising presentation many times before finding > highly effective methods. > > So, as has been suggested on this list before (by me, and others), maybe > you should run a separate outreach campaign, with actually useful and > targeted banners, and not make it an exhausting carry-on of the fundraiser > or indistinguishably similar to fundraising banners. > _______________________________________________ > Wikimedia-l mailing list > Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > -- Asaf Bartov Wikimedia Foundation <http://www.wikimediafoundation.org> Imagine a world in which every single human being can freely share in the sum of all knowledge. Help us make it a reality! https://donate.wikimedia.org _______________________________________________ Wikimedia-l mailing list Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
