Thanks, Megan. It's been good to see some of these suggestions implemented.
Judging by the daily figures on https://frdata.wikimedia.org/ it looks like you will end up with a fairly similar result to last year, nudging $30m. Andreas On Wed, Dec 16, 2015 at 10:42 AM, Megan Hernandez <[email protected]> wrote: > Hi everyone, > > > The fundraising team is wrapping up the second week of the December > campaign and we’d like to share an update with you--where we are, what > we’ve changed, and what you can do to get involved. > > > WHERE WE ARE: > > We’ve passed the halfway mark to the $25 million campaign goal. So far, > we’ve raised roughly $18 million (a preliminary total that is quickly > changing and has not been reconciled with official totals from the finance > department). Banners are running on desktop and mobile devices. We are > also sending emails to past donors asking if they would give again this > year. We’re monitoring the trends daily and look forward to sharing a > post-campaign analysis with you. We will post an update on when we will > be able to end the campaign when we have a clearer picture. > > > WHAT WE’VE CHANGED: > > Over the past several months, staff members and volunteers have provided > both critical and generative feedback and new fundraising banner ideas. > Their help has been very valuable. Many of these new messages have been > tried in pre-campaign tests and in the last two weeks. Thank you to > everyone who has shared their time and ideas! A few message highlights: > > > > - > > We are no longer using the line "keep Wikipedia online and ad-free." It > has been changed to “keep our work going another year.” > - > > New text in the current banner: “We believe that knowledge is a > foundation. It is a foundation for human potential, for freedom, for > opportunity. We believe everyone should have access to knowledge—for > free, > without restriction, without limitation.” > - > > "We survive on donations" has been changed to "We're sustained by > donations" > - > > "Please help us end the fundraiser and get back to improving Wikipedia" > has been changed to "Please help us end the fundraiser and improve > Wikipedia." > - > > We have removed the persistent reminder from large banners. The reminder > is still included in the small banners, which is consistent with the > same > style banners from the 2013 and 2014 campaigns. > - > > The coffee cup image has been removed from banners > > > > We have also run some initial tests with new messaging that show > encouraging results. We're still working on more messages and sorting out > how we'll incorporate new ideas into the overall banner, but here are some > sentences we’re testing: > > > > - > > “Wikipedia has become nothing short of a global public library.” > - > > “We don’t run ads. We respect your privacy. We don’t sell your data.” > - > > “Wikipedia exists to verify, protect, and share the combined knowledge > of humanity.” > - > > "There is nothing else on the internet like Wikipedia. We are a global > information hub with 15 billion page views a month, written by a > community > of volunteers with a passion for knowledge." > - > > "The information in Wikipedia is constantly growing, but we need your > help to keep up with rapidly changing technology. Wikipedia is like a > library or public park created by a passionate community." > - > > "Wikipedia changes every second of every day. We just hit 5 million > English articles, but we need to continually grow to serve our readers." > - > > "Please become a volunteer or a donor to help end us the fundraiser and > improve Wikipedia. Thank you." > > > With just a couple weeks left to go in 2015, the team is working hard to > make improvements. We’d love your help. > > > HOW TO GET INVOLVED: > > - > > To file a bug report or technical issue, please create a phabricator > ticket > < > https://phabricator.wikimedia.org/maniphest/task/create/?template=118862> > or email [email protected] > - > > To get up-to-date on the the latest reader survey, read the full report > on commons > < > https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf > > > - > > To read the latest news from the team, see the fundraising meta page > <https://meta.wikimedia.org/wiki/Fundraising> > - > > To suggest another banner idea, visit the test ideas meta page > <https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas> > - > > To learn more about the fundraising program and last year’s campaign, > see the 2014-15 fundraising report > <https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report> > > > Thank you to everyone for your support and to the fundraising team for > working so collaboratively and such long hours throughout this campaign. > And thank you to all those that have given thus far. > > > Megan > > -- > > Megan Hernandez > > Director of Online Fundraising > Wikimedia Foundation > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
