Hi Andreas, I doubt we'll hit $30M during this campaign--the frdata.wmo numbers include all donations in our system, from banners, bulk email, and major gifts. [1] The way we calculate totals for the online campaign MHernandez runs is exclusive of major gifts. If you're curious about this distinction, please take a look at the per-campaign totals on frdata and you'll be able to see each of our donation streams.
Another factor is that we've started throttling banners today, to a maximum of 3 impressions per individual [2], so the overall trajectory will take a sharp downward turn. Please feel free to write us with any questions or suggestions about how we get our numbers, I'd love to make our processes more transparent and accessible. One of the projects I'd personally like to push forward next year is to make CentralNotice impressions numbers public so we can have informed conversations about the relative impact of campaigns. [3] Thank you, Adam Wight Wikimedia Fundraising Tech [1] https://github.com/wikimedia/wikimedia-fundraising-tools/tree/master/FundraiserStatisticsGen [2] https://meta.wikimedia.org/w/index.php?title=Special:CentralNotice&subaction=noticeDetail¬ice=C1516_en6C_dsk_FR under Impression diet -> Maximum impressions any individual will see. [3] https://phabricator.wikimedia.org/T115042 On Sun, Dec 20, 2015 at 5:50 AM, Andreas Kolbe <[email protected]> wrote: > Thanks, Megan. It's been good to see some of these suggestions implemented. > > Judging by the daily figures on https://frdata.wikimedia.org/ it looks > like > you will end up with a fairly similar result to last year, nudging $30m. > > Andreas > > On Wed, Dec 16, 2015 at 10:42 AM, Megan Hernandez < > [email protected]> > wrote: > > > Hi everyone, > > > > > > The fundraising team is wrapping up the second week of the December > > campaign and we’d like to share an update with you--where we are, what > > we’ve changed, and what you can do to get involved. > > > > > > WHERE WE ARE: > > > > We’ve passed the halfway mark to the $25 million campaign goal. So far, > > we’ve raised roughly $18 million (a preliminary total that is quickly > > changing and has not been reconciled with official totals from the > finance > > department). Banners are running on desktop and mobile devices. We are > > also sending emails to past donors asking if they would give again this > > year. We’re monitoring the trends daily and look forward to sharing a > > post-campaign analysis with you. We will post an update on when we will > > be able to end the campaign when we have a clearer picture. > > > > > > WHAT WE’VE CHANGED: > > > > Over the past several months, staff members and volunteers have provided > > both critical and generative feedback and new fundraising banner ideas. > > Their help has been very valuable. Many of these new messages have been > > tried in pre-campaign tests and in the last two weeks. Thank you to > > everyone who has shared their time and ideas! A few message highlights: > > > > > > > > - > > > > We are no longer using the line "keep Wikipedia online and ad-free." > It > > has been changed to “keep our work going another year.” > > - > > > > New text in the current banner: “We believe that knowledge is a > > foundation. It is a foundation for human potential, for freedom, for > > opportunity. We believe everyone should have access to knowledge—for > > free, > > without restriction, without limitation.” > > - > > > > "We survive on donations" has been changed to "We're sustained by > > donations" > > - > > > > "Please help us end the fundraiser and get back to improving > Wikipedia" > > has been changed to "Please help us end the fundraiser and improve > > Wikipedia." > > - > > > > We have removed the persistent reminder from large banners. The > reminder > > is still included in the small banners, which is consistent with the > > same > > style banners from the 2013 and 2014 campaigns. > > - > > > > The coffee cup image has been removed from banners > > > > > > > > We have also run some initial tests with new messaging that show > > encouraging results. We're still working on more messages and sorting out > > how we'll incorporate new ideas into the overall banner, but here are > some > > sentences we’re testing: > > > > > > > > - > > > > “Wikipedia has become nothing short of a global public library.” > > - > > > > “We don’t run ads. We respect your privacy. We don’t sell your data.” > > - > > > > “Wikipedia exists to verify, protect, and share the combined knowledge > > of humanity.” > > - > > > > "There is nothing else on the internet like Wikipedia. We are a global > > information hub with 15 billion page views a month, written by a > > community > > of volunteers with a passion for knowledge." > > - > > > > "The information in Wikipedia is constantly growing, but we need your > > help to keep up with rapidly changing technology. Wikipedia is like a > > library or public park created by a passionate community." > > - > > > > "Wikipedia changes every second of every day. We just hit 5 million > > English articles, but we need to continually grow to serve our > readers." > > - > > > > "Please become a volunteer or a donor to help end us the fundraiser > and > > improve Wikipedia. Thank you." > > > > > > With just a couple weeks left to go in 2015, the team is working hard to > > make improvements. We’d love your help. > > > > > > HOW TO GET INVOLVED: > > > > - > > > > To file a bug report or technical issue, please create a phabricator > > ticket > > < > > https://phabricator.wikimedia.org/maniphest/task/create/?template=118862 > > > > or email [email protected] > > - > > > > To get up-to-date on the the latest reader survey, read the full > report > > on commons > > < > > > https://upload.wikimedia.org/wikipedia/commons/2/25/Wikimedia_Reader_Survey_November_2015.pdf > > > > > - > > > > To read the latest news from the team, see the fundraising meta page > > <https://meta.wikimedia.org/wiki/Fundraising> > > - > > > > To suggest another banner idea, visit the test ideas meta page > > < > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas> > > - > > > > To learn more about the fundraising program and last year’s campaign, > > see the 2014-15 fundraising report > > <https://wikimediafoundation.org/wiki/2014-2015_Fundraising_Report> > > > > > > Thank you to everyone for your support and to the fundraising team for > > working so collaboratively and such long hours throughout this campaign. > > And thank you to all those that have given thus far. > > > > > > Megan > > > > -- > > > > Megan Hernandez > > > > Director of Online Fundraising > > Wikimedia Foundation > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > > [email protected] > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines > New messages to: [email protected] > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:[email protected]?subject=unsubscribe> > _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: [email protected] Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[email protected]?subject=unsubscribe>
