Thanks a lot for sharing, Seddon! Michael 2016-08-30 17:11 GMT+02:00 Joseph Seddon <jsed...@wikimedia.org>:
> Hello wikimedia-l! > > Back in February of 2015, the fundraising team engaged Lake Research > Partners (LRP) to conduct a detailed survey of English language Wikimedia > readers > <https://upload.wikimedia.org/wikipedia/foundation/c/c2/ > Wikimedia_Survey_2014_English_Fundraiser.pdf>. > As > we look to continue to improve our efforts fundraising in non-EN languages > we decided to conduct a similar fact finding exercise in one of our larger > fundraising countries. Japan, being an affluent country with a large > population and where our projects have had a large reach, has in some ways > under-performed and seemed ripe to deliver the greatest impact for such > efforts. > > With that in mind we again partnered with Lake Research Partners to run two > focus groups consisting of readers and donors, and an online survey of 1000 > Wikipedia readers and I am pleased to provide the findings of these > <https://upload.wikimedia.org/wikipedia/foundation/e/ef/ > Report.WikimediaJapan.f.071916.pdf> > . > > We found the results show mostly favorable attitudes toward Wikipedia, with > positive ratings on quality, look and feel, and readability, while accuracy > is rated lower and mentioned as a concern among focus groups participants. > > We found a more urgent, direct translation was perceived as better than a > more natural translation. This may be because Japanese readers are less > likely to donate spontaneously than some of our Western audiences; donors > are generally motivated by significant events like natural disasters. We > will have to balance an urgent tone with frank politeness when crafting our > appeals, and are still working to find the right balance of direct and > natural translation. Soon there will be a follow up survey of > the Japanese Wikimedia community to help further our understanding and one > of several means by which we are improving and strengthening the community > involvement in movement fundraising. > > Regards > > -- > Seddon > > Advancement Associate (Community Engagement) > Wikimedia Foundation > _______________________________________________ > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/ > wiki/Mailing_lists/Guidelines > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> -- Michael Jahn Leiter Kommunikation & Partnerschaften Head of Communications & Partnerships Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin Tel. (030) 219 158 260 http://wikimedia.de <http://www.wikimedia.de> Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei! Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V. Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für Körperschaften I Berlin, Steuernummer 27/029/42207. _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
