Thanks a lot for sharing, Seddon!

2016-08-30 17:11 GMT+02:00 Joseph Seddon <>:

> Hello wikimedia-l!
> Back in February of 2015, the fundraising team engaged Lake Research
> Partners (LRP) to conduct a detailed survey of English language Wikimedia
> readers
> <
> Wikimedia_Survey_2014_English_Fundraiser.pdf>.
> As
> we look to continue to improve our efforts fundraising in non-EN languages
> we decided to conduct a similar fact finding exercise in one of our larger
> fundraising countries. Japan, being an affluent country with a large
> population and where our projects have had a large reach, has in some ways
> under-performed and seemed ripe to deliver the greatest impact for such
> efforts.
> With that in mind we again partnered with Lake Research Partners to run two
> focus groups consisting of readers and donors, and an online survey of 1000
> Wikipedia readers and I am pleased to provide the findings of these
> <
> Report.WikimediaJapan.f.071916.pdf>
> .
> We found the results show mostly favorable attitudes toward Wikipedia, with
> positive ratings on quality, look and feel, and readability, while accuracy
> is rated lower and mentioned as a concern among focus groups participants.
> We found a more urgent, direct translation was perceived as better than a
> more natural translation. This may be because Japanese readers are less
> likely to donate spontaneously than some of our Western audiences; donors
> are generally motivated by significant events like natural disasters. We
> will have to balance an urgent tone with frank politeness when crafting our
> appeals, and are still working to find the right balance of direct and
> natural translation. Soon there will be a follow up survey of
> the Japanese Wikimedia community to help further our understanding and one
> of several means by which we are improving and strengthening the community
> involvement in movement fundraising.
> Regards
> --
> Seddon
> Advancement Associate (Community Engagement)
> Wikimedia Foundation
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