Pine -

I am hardly the best informed person, but even I know that Communications
handles the Blog, the twitter feed, the Facebook feed, provides support to
the Board, executive and C-levels for communication, and handles thousands
of media requests a year. In other words, you're missing about 90% of your
workload in your description.  They also assist other departments with
communication, both internal and external.

Your point #1, with respect to improving internal communication, is
primarily handled by other departments within the WMF (Learning, Human
Resources), with Communications as a resource rather than the primary
messager.  Your point #2 is pretty much irrelevant; some of the best
communications leaders work for political campaigns, and they're usually
"hired guns" rather than true believers.  There are a few exceptions, but
again, it's irrelevant, and not ethical to screen directly for political
affiliation - and possibly illegal to do so.

Risker/Anne

On 27 May 2017 at 23:53, Pine W <[email protected]> wrote:

> Hi Joady,
>
> Thank you for publishing this. Overall I like this draft. I would like to
> offer two comments.
>
> 1. My impression is that WMF Communications is largely used to support
> fundraising, readership, and sometimes legal or advocacy topics. The
> department seems to be externally focused. I would like to see work by WMF
> Communications and/or WMF Community Engagement on developing a systematic
> "internal" communications system among content contributors and WMF
> departments. There are currently many internal communications flows, and
> while I think that there have been some noticeable improvements over the
> past few years (I particularly want to acknowledge the WMF Community
> Liaisons), there is a long way to go in systematizing and optimizing these
> communications flows. So instead of looking for a chief communications
> officer whose main strength is in marketing, sales, PR, or other forms of
> external communication, I would encourage WMF to seek a chief
> communications officer who has a track record of facilitating long-term
> improvement of internal communications in complex and diverse environments.
>
> 2. For the line in the JD draft which currently reads "A clear, effective
> communications style, including experience guiding messaging for major
> organizations, political candidates, or movements", I would encourage
> considerable caution about hiring someone into this role who has had a
> background in political campaigns. I would prefer that the individual have
> no affiliation with any political party. I can think of some organizations
> which are not aligned with a specific political party and which support
> civil rights issues which are likely to be largely compatible with WMF's
> mission, but I would still be very cautious about hiring someone who has
> any background in politics. Keeping in mind WMF's recent and controversial
> annual report, I think it is particularly important to hire a chief
> communications officer who can guide communications and the WMF
> organization away from involvement in political matters to the maximum
> extent possible while still supporting freedom of expression in the limited
> circumstances in which constraints on freedom of expression would impede
> Wikimedians' ability to communicate freely about matters of important
> public interest.
>
> Thank you,
>
> Pine
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