7 countries = the 6 mentioned + Brazil :D Seddon
On Tue, Oct 9, 2018 at 11:24 AM Joseph Seddon <jsed...@wikimedia.org> wrote: > Hey all, > > Coffee is always controversial when it comes to fundraising. I can assure > you that my team constantly works to try to ensure that these lines are > appropriate. Our biggest challenge has always been that this line has long > been extremely effective. > > Looking back through our banners, it seems that we have not used the > coffee line in Brazilian Portuguese since 2015. We first tested > replacements to this line back in 2015 and since then we've gone with > alternatives such as "en lache" a snack or "um pastel" a cake. For the most > part we've tried to use these alternatives in English in these countries as > well, though they don't always quite carry across the languages barrier. > > But it seems like we made a genuine mistake during last years 2017-2018 > fundraising. Coffee wasn't used in pt-br anywhere or in the en-brazil > desktop banner. But it seems like we accidentally left the line in on our > English mobile banners. Our sincere apologies to the community for this, it > remaining in our mobile banners was not intentional > > We constantly test and try to find alternatives. Recently we successfully > managed to replace the coffee line in Italy to "una corsa sulla metro" (a > metro ticket). In that instance the change wasn't simply a single word but > several sentences, but that has taken years of effort to find. > > As Paulo has mentioned we have for the time being removed it from Portugal > for this year and we anticipate there will be a drop of around 10% > associated with that, but like always we will strive to find something that > beats its. > > We will soon be launching campaigns across South America in 7 countries > (Argentina, Uruguay, México, Chile, Colombia, Perú) and three languages > (English, Spanish and Portuguese). We’ve have notified the communities > there ( > https://lists.wikimedia.org/pipermail/iberocoop/2018-September/000987.html > ) and seeking feedback on our appeals that we will be running in those > countries. > > We are going to be experimenting with a different structure to this years > South American campaign as well. Running banners low level over a longer > period. It’s hoped this will reduce the interruption to readers experiences > and reduce the disruption to both affiliates and the online communities. > > Regards > Seddon > > > > > On Fri, Oct 5, 2018 at 10:09 PM Paulo Santos Perneta < > paulospern...@gmail.com> wrote: > >> I've been checking the last donation campaigns, and since 2013 or so the >> amount asked in the banner seems to be the equivalent of $3 (I seem to >> recall that in initial campaigns it was higher). >> >> At the current exchange rates, $3 is about 4 regular coffee cups in >> Portugal, and 3 coffee cups in Brazil. >> >> This year we (WMPT) suggested Thea to drop the coffee bit for Portugal, >> and >> she did. I am curious to see if it had any effect. >> >> Paulo >> >> >> Peter Southwood <peter.southw...@telkomsa.net> escreveu no dia sexta, >> 5/10/2018 à(s) 21:03: >> >> > That would be appalling >> > Cheers, >> > Peter >> > >> > -----Original Message----- >> > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On >> > Behalf Of James Salsman >> > Sent: 05 October 2018 20:09 >> > To: Wikimedia Mailing List >> > Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising >> > banner was A/B tested >> > >> > Apparently it says $10 in Brazil? >> > >> > On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta >> > <paulospern...@gmail.com> wrote: >> > >... >> > > Looking by the sample I know in Brazil (last year fundraising >> campaign, >> > in >> > > August I believe) the Brazilian Portuguese Wikipedia readers often got >> > > enraged to the point of vandalizing articles stating their disgust >> for a >> > > campaign asking money to an impoverished country (even more saying 10$ >> > was >> > > the cost of a coffee there). Others "donated" money or attempted to >> > donate >> > > it thinking it was a kind of a fee for being allowed to read Wikipédia >> > > (kind of a subscription). >> > On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood >> > <peter.southw...@telkomsa.net> wrote: >> > > >> > > I thought this specific message was targeting North Americans for whom >> > $3 is a realistic price. If the message is for worldwide use I would >> also >> > find it offensive in its US centric price claims. I am in Africa, where >> a >> > cup of coffee would normally be less than $3 US, but is enormously >> variable >> > depending on where you are, what coffee you drink, and who you buy it >> from. >> > I don't drink coffee myself, so not particularly expert on the topic. >> > > Cheers, >> > > Peter >> > > >> > > -----Original Message----- >> > > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On >> > Behalf Of James Salsman >> > > Sent: Friday, October 5, 2018 7:17 PM >> > > To: Wikimedia Mailing List >> > > Subject: Re: [Wikimedia-l] when is the last time a one-line >> fundraising >> > banner was A/B tested >> > > >> > > Someone recently complained that referring to the equivalent of USD $3 >> > > as the cost of a cup of coffee was incorrect and substantially >> > > offensive in Brazil. And then a few weeks later there was a discussion >> > > about how donations are so much smaller in the developing world. >> > > >> > > Coincidence? I don't think so. >> > > >> > > On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood >> > > <peter.southw...@telkomsa.net> wrote: >> > > > >> > > > It is a bit of a wall of text, but at first reading the message is >> > less offensive than many previous versions. >> > > > Cheers, >> > > > Peter >> > > >> > > _______________________________________________ >> > > Wikimedia-l mailing list, guidelines at: >> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and >> > https://meta.wikimedia.org/wiki/Wikimedia-l >> > > New messages to: Wikimedia-l@lists.wikimedia.org >> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l >> , >> > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> >> > > >> > > >> > > _______________________________________________ >> > > Wikimedia-l mailing list, guidelines at: >> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and >> > https://meta.wikimedia.org/wiki/Wikimedia-l >> > > New messages to: Wikimedia-l@lists.wikimedia.org >> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l >> , >> > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> >> > >> > _______________________________________________ >> > Wikimedia-l mailing list, guidelines at: >> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and >> > https://meta.wikimedia.org/wiki/Wikimedia-l >> > New messages to: Wikimedia-l@lists.wikimedia.org >> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, >> > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> >> > >> > --- >> > This email has been checked for viruses by AVG. >> > https://www.avg.com >> > >> > >> > _______________________________________________ >> > Wikimedia-l mailing list, guidelines at: >> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and >> > https://meta.wikimedia.org/wiki/Wikimedia-l >> > New messages to: Wikimedia-l@lists.wikimedia.org >> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, >> > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> >> _______________________________________________ >> Wikimedia-l mailing list, guidelines at: >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and >> https://meta.wikimedia.org/wiki/Wikimedia-l >> New messages to: Wikimedia-l@lists.wikimedia.org >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, >> <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > -- > Seddon > > *Community and Audience Engagement Associate* > *Advancement (Fundraising), Wikimedia Foundation* > -- Seddon *Community and Audience Engagement Associate* *Advancement (Fundraising), Wikimedia Foundation* _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
