I can't believe I'm saying this but I agree with Fæ as well. Having been on the inside at some companies that underwent controversial rebrands, I can see how this might be a very early stage thing to help guide and shape thinking about how to approach a rebrand by unifying around a high level concept. I can see how in the name of transparency the team might be sharing very early stage work like that with the community, but if that's truly what it is (early exploratory thinking, not finished work) it would probably help to explain that this is not anywhere close to finalized work. People who don't do brand design tend to have little patience or interest in hand-wavy concepts without a concrete expression, Wikipedians maybe least of all.
On Wed, Apr 22, 2020 at 2:30 AM Chris Gates via Wikimedia-l < wikimedia-l@lists.wikimedia.org> wrote: > As it appears my earlier email was not approved by the moderators: > > I'm in agreement with Fæ on this. > > The text and videos given on the subject of the new "interconnection" focus > is all extremely vague. I don't see how this is a change from previous > branding, or how the idea of "interconnection" will change anything. > Specifically in regard to the video, I was surprised by the vagueness. > Obviously, everything is connected. We are all humans with a majority of > similar characteristics and a high potential for similar experiences. > Putting together a few videos of people from different cultures > collaborating and some videos of nature doesn't make a branding strategy. > > I am very happy that, in the presentation, a timeline was addressed and > that there will be ample time for feedback on the proposed naming > conventions. I am looking forward to that; this project has been quite > vague for a while, and I hope there's some great ideas we can, as a > community, discuss. > > Best regards, > Chris Gates > (User:Vermont) > > On Sat, Apr 18, 2020 at 1:44 PM Anders Wennersten < > m...@anderswennersten.se> > wrote: > > > I have a background in a telecom supplier, and we were proud to talk of > > us "connecting people" and with 5G (where things also gets connected) > > "interconenctivity" would be a great brand concept for that company. > > > > But for Wikimedia I have never felt this as a relevant brandconcept. To > > "share and spread knowledge"is the core word as far as I see it and have > > been all the time. > > > > Anders > > > > > > Den 2020-04-18 kl. 18:44, skrev Peter Southwood: > > > I agree. It did not seem to say anything much. > > > Cheers, > > > Peter > > > > > > -----Original Message----- > > > From: Wikimedia-l [mailto:wikimedia-l-boun...@lists.wikimedia.org] On > > Behalf Of Fæ > > > Sent: Saturday, April 18, 2020 3:06 PM > > > To: Wikimedia Mailing List > > > Subject: Re: [Wikimedia-l] Summary of the Brand Project presentation > > > > > > Have now watched "interconnection". It did not seem to say anything > > > tangible apart from stuff like you find 'interconnection in nature' in > > > the 2 minutes. It was produced to a good standard. > > > > > > Sorry, it was not encouraging. The question remains of how much this > > > is costing the movement in WMF funding and valuable Wikimedia > > > community time without any clear outcomes being defined that the > > > Wikimedia community wants or could use to benefit the core value of > > > adding to the sum of human knowledge. Why the "rebranding" project > > > continues at this time remains an enigma. > > > > > > We have gone ahead and added the video to Commons. If superseded it > > > will remain useful as a snapshot as of 16 April. > > > > > > https://commons.wikimedia.org/wiki/File:Our_unified_concept_interconnection.webm > > > > > > Thanks, > > > Fae > > > > > > On Fri, 17 Apr 2020 at 09:57, Samir Elsharbaty > > > <selsharb...@wikimedia.org> wrote: > > >> Hi everyone, > > >> > > >> > > >> Yesterday, the 2030 Brand Movement Project presented the unified > concept > > >> that will guide the upcoming branding proposals. Thanks to the 224 > > >> attendees who watched the presentation live! Participants brought a > > great > > >> stream of comments and questions (averaging 8 per minute!) that helped > > >> clarify important points. > > >> > > >> The unified concept, “interconnection”, was arrived at after many > > community > > >> workshops, exercises, and conversations. “Interconnection” distills > the > > 23 > > >> distinct concepts generated in workshops into a single word that links > > >> together the insights and definitions from the participants, and at > the > > >> same time adds more meaning to the answer to the question who are we? > > This > > >> concept will not be a public or visible part of branding, but rather a > > >> guiding idea. > > >> > > >> Take a look at the video explaining interconnection as a unified > concept > > >> [1]. > > >> > > >> You can watch the full presentation video, together with the lively > > >> discussion that accompanied it [2]. Most of the questions were > answered > > >> during the presentation (including questions about the project scope, > > the > > >> upcoming naming convention proposals, and the RfC), but there wasn't > > enough > > >> time to answer them all. Questions are being compiled on the Brand > > Network > > >> talk page on Meta [3]. > > >> > > >> The team will be hosting a follow-up office hour next week to answer > the > > >> rest of the questions. Participation details will be shared on the > Brand > > >> Network talk page. The session will be recorded and shared, and > answers > > >> will be covered on the project pages. If you have a different question > > >> you’d like to ask, feel free to add it to the page or bring it to the > > >> office hour. > > >> > > >> PS: As soon as these videos are ready for Commons we will upload them > > >> there, and we will notify about this on the Brand Network talk page as > > well. > > >> > > >> Thanks, > > >> > > >> Samir & the Brand Project team > > >> > > >> [1] > > >> > > > https://brandingwikipedia.org/2020/04/16/our-unified-concept-interconnection/ > > >> > > >> [2] https://www.youtube.com/watch?v=xS72O6Si94Q > > >> > > >> [3] > > >> > > > https://meta.wikimedia.org/wiki/Talk:Brand_Network#Unified_concept:_Interconnection > > >> > > >> Samir Elsharbaty (he/him) > > >> > > >> Community Brand and Marketing coordinator > > >> > > >> Wikimedia Foundation <https://wikimediafoundation.org/> > > >> _______________________________________________ > > >> Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > >> New messages to: Wikimedia-l@lists.wikimedia.org > > >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l > , > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > -- > > > fae...@gmail.com https://commons.wikimedia.org/wiki/User:Fae > > > > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > > > > > > _______________________________________________ > > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > > New messages to: Wikimedia-l@lists.wikimedia.org > > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > > > > _______________________________________________ > > Wikimedia-l mailing list, guidelines at: > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > > https://meta.wikimedia.org/wiki/Wikimedia-l > > New messages to: Wikimedia-l@lists.wikimedia.org > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> > _______________________________________________ > Wikimedia-l mailing list, guidelines at: > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and > https://meta.wikimedia.org/wiki/Wikimedia-l > New messages to: Wikimedia-l@lists.wikimedia.org > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, > <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe> _______________________________________________ Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l New messages to: Wikimedia-l@lists.wikimedia.org Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:wikimedia-l-requ...@lists.wikimedia.org?subject=unsubscribe>
