"but with more than 700 respondents it is not methodologically sound to
change the survey now"

This is preposterous and incredibly disrespectful to the community. It is
not methodologically sound to continue a biased survey. If the Board and
WMF truly want a methodologically sound survey, they would immediately stop
the current one, and rewrite a new one, designed with minimal bias. If some
survey asked about ethnicity, and left off "Black/Afican American" as an
option, would you still continue the poorly written survey? As I have said
before, you have staff with survey expertise--use them!

This is yet another sign that those in charge do not truly want to know how
the community feels about the rebranding initiative. Y'all say "Branding
should protect and improve the reputation of the movement". That is
becoming harder and harder to believe. Not stopping a biased survey clearly
damages the reputation of our brand. I wonder if it is time to fork
Wikipedia.

Paul
User:Libcub

At 2020-06-26  04:27 p, you wrote:

Dear all, I want to share with you the next steps of the Wikimedia
Foundation Board of Trustees about the Brand Project. Originally the Board
meeting dedicated to the brand project was supposed to happen no earlier
than October. The expected outcome from the project were the
recommendations on what the rebranding should look like - from changing
fonts/logos to renaming. And if there is going to be a renaming - to what.
Of course, the Board’s role is not in approving a change in fonts, but if a
recommendation to rename was to be made - the Board’s role would have been
to make a decision on that recommendation. The timeline has now been
changed, and the renaming part of rebranding will be discussed in our
August meeting. Moreover, the Board will meet in early July to receive a
briefing about the project and talk about the process between June 2018 -
June 2020. The consolidated materials on what the brand project team has
been working on for a while now will be presented to the Board, and these
materials are also going to be posted publicly. The more-strategic
conversation is planned for the August meeting. Time to prepare the
materials is needed, and the ongoing conversations need to be summarised,
so the Board can have an in-depth discussion about this, before making any
kind of decision. We would like to continue with the survey [1] - we have
discussed the possibility of technical changes to the survey with an
additional option like “no renaming is needed” (not the exact words, mind
you), but with more than 700 respondents it is not methodologically sound
to change the survey now. Staff have confirmed to the Board that responses
to the survey will not be calculated as support for a change. The survey
was only designed to collect feedback on the possible renaming options, not
as a yes/no vote on whether to adopt them. Thus the timeline on rebranding
for the next 6-7 weeks is as follows: * Early July - special Board meeting
with the Brand project team to review and discuss the process so far, and
for the Board members to receive the briefing on discussions happening; *
July - consolidated materials prepared for the July meeting will be posted
publicly after the meeting; * August 5th - the Board meeting on renaming
part of the rebranding, not about the process. The Board will make the
decision about whether to stop, pause, or continue the work on this, within
the framework of a discussion on strategic goals, tensions and tradeoffs,
and potential next steps. * August (after the meeting) - the Board
statement on the next steps about the Brand project. I also want to
acknowledge receiving the Community open letter on renaming [2] that was
posted this week. Thank you for this statement on the position of those of
you who signed. I know there are other perspectives, and that some would
agree with it who have not signed it, and that there are also some who
would not agree. We expect that the Board meetings and communication after
them will address the concerns raised in the letter. Stay safe, antanana /
Nataliia Tymkiv Acting Chair, Wikimedia Foundation Board of Trustees [1]
https://wikimedia.qualtrics.com/jfe/form/SV_9G2dN7P0T7gPqpD [2]
https://meta.wikimedia.org/wiki/Community_open_letter_on_renaming *NOTICE:
You may have received this message outside of your normal working
hours/days, as I usually can work more as a volunteer during weekend. You
should not feel obligated to answer it during your days off. Thank you in
advance!* _______________________________________________ Wikimedia-l
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