Hi, We are beginning a unique creative project in India, and we would like your help.
As you may know, recent research has shown that Wikipedia awareness is low across India. How low? Just 25% of 9,200+ Indians said they had heard of Wikipedia <https://meta.wikimedia.org/wiki/Global_Reach/India_survey#Awareness_of_Wikipedia> in a phone survey last year. Now, the Wikimedia Foundation is piloting ways to change this trend. Our goal is to measurably raise awareness for Wikipedia in India, so more people know what it is, and more people use it. This will help further power growth in Wikipedia’s relevance, adoption, and familiarity- all of which help our movement grow. So what is the Foundation doing? We are piloting the development of entertaining web videos that explain and promote Wikipedia. These short clips will work as videos on social media or as ads on promotional blogs, sites, and possibly TV. Why make videos? A consultation with Indian Wikimedians in December & January highlighted “social media posts” and “TV advertisements” as the top suggestions for promoting Wikipedia <https://meta.wikimedia.org/wiki/New_Readers/Messaging_for_India#How_to_promote_Wikipedia> in India, after in-school activities. Because the Foundation is already working on education partnerships, we have decided to explore the combined impact of a social media + TV approach, and that requires videos. How can you help? Today, we are looking for volunteers to inform and review these promotional web videos. What does that mean specifically: - Reading script ideas and providing topics that seem entertaining and informative - Making sure creative choices (from characters to Wikipedia articles shown) are on-brand for Wikipedia in India - Suggesting ways for making the web videos more applicable to community needs and use Volunteers would be on a small “promotion team” of 4-6 total people. They will work closely with Foundation staff like me and Zack McCune who is leading this project. What’s the commitment? About 1-2 hours a week for six weeks. How will we communicate? Mostly via email, with 1-2 video calls (Skype or Google Hangouts). What language will these promotional videos be in? Hindi! And that means volunteers do not need to speak English to participate in this pilot project. While we will have to choose only a few folks for this first pilot, we hope to expand the size of review teams as this becomes a more practiced process. We are looking for community members who have experience working in the media, are proficient in Hindi, and share a passion for registering diverse voices speaking for the movement. We would prefer that interested volunteers nominate themselves at the Hindi Wikipedia village pump <https://hi.wikipedia.org/wiki/%E0%A4%B5%E0%A4%BF%E0%A4%95%E0%A4%BF%E0%A4%AA%E0%A5%80%E0%A4%A1%E0%A4%BF%E0%A4%AF%E0%A4%BE:%E0%A4%9A%E0%A5%8C%E0%A4%AA%E0%A4%BE%E0%A4%B2#Community_review_team_for_Wikipedia_awareness_campaign_in_India> and be endorsed by fellow community members to represent them. Thanks, Zack and Ravi -- Manager, Strategic Partnerships, Asia Wikimedia Foundation. Mobile: +91-9986993336 Skype: ravidre...@gmail.com
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