On Thu, Feb 18, 2010 at 4:10 PM, Andrew Gray <[email protected]> wrote:

> * Demographics. Who are we targeting with reduced memberships? Is
> there a definable group of people who can't pay the higher fee, and if
> so, is it not being served by the existing two-tier group?

That would be key for me.

I think a £5 rate is a good idea for one particular demographic we
should be aiming at: students.

The other demographic is educated persons who, one hopes, have used
their education to secure a pretty good job and I feel they could
easily meet, say, £20.

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