On 13 September 2011 09:22, Fae <[email protected]> wrote: > Picking up on Richard's Suggestions for Merchandise, as we are about > to start working with Museum Galleries Scotland to drive involvement > and a new GLAM events programme, I am considering how to "brand" it. > > Are there any views for or against using an image of "Wikimedia in > Scotland" rather than just the WM-UK logo? My concern is that some > will resist joining in a "UK" branded programme but would rush to > support a country specific initiative. If it gets better results, we > could follow a similar pattern for Wales and avoid appearing to push > "UK" in every document (or teeshirt).
Before signing the chapters agreement with the WMF, we were careful to amend it to include permission for us to call ourselves "Wikimedia Scotland" (etc.) in order to leave our options open for this kind of thing. You could, therefore, use a Wikimedia Scotland logo (with some small print making clear that both Wikimedia Scotland and Wikimedia UK are trading names of Wiki UK Ltd. on anything more important that a t-shirt). The downside of that is that it harms brand recognition, since neither brand is getting used as much as a single brand would be. The only question really is whether the benefit from appeasing Scottish nationalists outweighs the harm from splitting our brand. I don't know enough about Scottish nationalism to know, but I can believe that it would be. _______________________________________________ Wikimedia UK mailing list [email protected] http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l WMUK: http://uk.wikimedia.org
