I'm familiar with the marketing reasons for encouraging people to give more frequently, enough people are willing to give more in total if they can spread payments to make this worthwhile. I just don't think it wise or efficient not to give people the option of an annual payment. Aside from cheapskates like myself who would baulk at a monthly commitment, transaction charges are bound to arise somewhere along the line.
There is also the issue of lifetime value, I have my suspicions that the more frequently you remind people of a direct debit the more likely they are to review it. So It may be true that a monthly direct debit is only worth two years worth of that amount, but an annual one is in the longterm worth many times more. As for donors v members, do we have plans to offer membership to donors? WereSpielChequers (who still supports four organisations through annual direct debits started in the 1980s) On 17 September 2011 08:46, Gordon Joly <[email protected]> wrote: > ** > > We have just switched from annual to monthly for our "family" RSPB > membership payment. > > Instead of 25 quid we pay 3 x 12 = 36 quid: we can spread the payments and > the RSPB gets an 11 quid bonus. > > RSPB was mentioned by Anonymouse at the last London Wikimeet (#49) as a > good model of membership for a charity. > > http://www.rspb.org.uk/ > > ***** > > - Over a million members, including over 195,000 youth members. > - A staff of over 1,300 people and over 13,000 volunteers. > - Resources available for charitable purposes in 2007 was £78.6 > million. > > ***** > > Ha! Small fry! > > > Gordo > > > > On 16/09/2011 23:19, WereSpielChequers wrote: > > Monthly and quarterly are nice to haves, but presumably most members will > want to do an annual payment for their annual renewal? > > WereSpielChequers > > On 16 September 2011 23:05, Michael Peel <[email protected]>wrote: > >> We're working on finding an easy way to give donors the choice of monthly >> or quarterly direct debits, but we haven't got it working quite yet. For >> now, if you want to donate by direct debit each month, then you can do so by >> visiting: >> http://directdebit.wikimedia.org.uk/index_monthly.html >> >> Hopefully we'll have a more integrated solution working in the near >> future. >> >> Thanks, >> Mike >> >> On 16 Sep 2011, at 22:59, Chris Keating wrote: >> >> > >> > This is fantastic! Well done! >> > >> > Thank you. We have taken a shortcut, which is to outsource the absolute >> maximum of the administration involved in Direct Debiting. Once we are on a >> firmer administrative footing we can bring it back in-house if needs be. >> > >> > >> > Hmmm... I just tried to set up a direct debit and it seems the only >> > option for the frequency is quarterly. I want to donate monthly. Why >> > can't I? Obviously, the fees are greater for 3 donations of £2, say, >> > than for one donation of £6, but I think you'll get a lot more takers >> > if you offer monthly direct debits for the simple reason that people >> > tend to be paid monthly. >> > >> > We are set up for monthly and quarterly direct debits. I'm not quite >> sure why that form insists on quarterly, I doubt it will continue to insist >> after we speak to the suppliers on Monday, as we have other test forms that >> are definitely accepting monthly DDs. >> > >> > You're right about the advantage of monthly DDs. during the fundraiser >> we'll test prompting different amounts/frequencies and different layouts of >> form to see which gives us the best long-term income. >> > >> > Chris >> > >> > >> > _______________________________________________ >> > Wikimedia UK mailing list >> > [email protected] >> > http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l >> > WMUK: http://uk.wikimedia.org >> >> >> _______________________________________________ >> Wikimedia UK mailing list >> [email protected] >> http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l >> WMUK: http://uk.wikimedia.org >> > > > _______________________________________________ > Wikimedia UK mailing > [email protected]http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l > WMUK: http://uk.wikimedia.org > > > > -- > > Gordon [email protected]http://www.joly.org.uk/ > Don't Leave Space To The Professionals! > > > _______________________________________________ > Wikimedia UK mailing list > [email protected] > http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l > WMUK: http://uk.wikimedia.org > >
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