On Sat, 2011-09-17 at 11:47 +0100, WereSpielChequers wrote: > I'm familiar with the marketing reasons for encouraging people to give > more frequently, enough people are willing to give more in total if > they can spread payments to make this worthwhile. I just don't think > it wise or efficient not to give people the option of an annual > payment. Aside from cheapskates like myself who would baulk at a > monthly commitment, transaction charges are bound to arise somewhere > along the line. > > There is also the issue of lifetime value, I have my suspicions that > the more frequently you remind people of a direct debit the more > likely they are to review it. So It may be true that a monthly direct > debit is only worth two years worth of that amount, but an annual one > is in the longterm worth many times more.
Banks tend to discard unused instructions at around the six-month mark. For monthly contributions, if the amount is fixed you don't need to send constant notices; the direct debit rules only require notification ten working days in advance where the amount may vary. Obviously, you at least send quarterly "thank-yous" with information on what donors' money has helped achieve. > On 17 September 2011 08:46, Gordon Joly <[email protected]> wrote: > > We have just switched from annual to monthly for our "family" > RSPB membership payment. > > Instead of 25 quid we pay 3 x 12 = 36 quid: we can spread the > payments and the RSPB gets an 11 quid bonus. > > RSPB was mentioned by Anonymouse at the last London Wikimeet > (#49) as a good model of membership for a charity. > > http://www.rspb.org.uk/ > > ***** > * Over a million members, including over 195,000 youth > members. > * A staff of over 1,300 people and over 13,000 > volunteers. > * Resources available for charitable purposes in 2007 > was £78.6 million. > ***** > > Ha! Small fry! > > > Gordo > > > > On 16/09/2011 23:19, WereSpielChequers wrote: > > > Monthly and quarterly are nice to haves, but presumably most > > members will want to do an annual payment for their annual > > renewal? > > > > WereSpielChequers > > > > On 16 September 2011 23:05, Michael Peel > > <[email protected]> wrote: > > We're working on finding an easy way to give donors > > the choice of monthly or quarterly direct debits, > > but we haven't got it working quite yet. For now, if > > you want to donate by direct debit each month, then > > you can do so by visiting: > > http://directdebit.wikimedia.org.uk/index_monthly.html > > > > Hopefully we'll have a more integrated solution > > working in the near future. > > > > Thanks, > > Mike > > > > On 16 Sep 2011, at 22:59, Chris Keating wrote: > > > > > > > > This is fantastic! Well done! > > > > > > Thank you. We have taken a shortcut, which is to > > outsource the absolute maximum of the administration > > involved in Direct Debiting. Once we are on a firmer > > administrative footing we can bring it back in-house > > if needs be. > > > > > > > > > Hmmm... I just tried to set up a direct debit and > > it seems the only > > > option for the frequency is quarterly. I want to > > donate monthly. Why > > > can't I? Obviously, the fees are greater for 3 > > donations of £2, say, > > > than for one donation of £6, but I think you'll > > get a lot more takers > > > if you offer monthly direct debits for the simple > > reason that people > > > tend to be paid monthly. > > > > > > We are set up for monthly and quarterly direct > > debits. I'm not quite sure why that form insists on > > quarterly, I doubt it will continue to insist after > > we speak to the suppliers on Monday, as we have > > other test forms that are definitely accepting > > monthly DDs. > > > > > > You're right about the advantage of monthly DDs. > > during the fundraiser we'll test prompting different > > amounts/frequencies and different layouts of form to > > see which gives us the best long-term income. > > > > > > Chris > > > > > > > > > > > _______________________________________________ > > > Wikimedia UK mailing list > > > [email protected] > > > > > http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l > > > WMUK: http://uk.wikimedia.org > > > > > > _______________________________________________ > > Wikimedia UK mailing list > > [email protected] > > http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l > > WMUK: http://uk.wikimedia.org > > > > > > > > _______________________________________________ > > Wikimedia UK mailing list > > [email protected] > > http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l > > WMUK: http://uk.wikimedia.org > > > > -- > > Gordon Joly > [email protected] > http://www.joly.org.uk/ > Don't Leave Space To The Professionals! > > _______________________________________________ > Wikimedia UK mailing list > [email protected] > http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l > WMUK: http://uk.wikimedia.org > > > _______________________________________________ > Wikimedia UK mailing list > [email protected] > http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l > WMUK: http://uk.wikimedia.org Brian McNeil. -- http://en.wikinews.org/wiki/Brian_McNeil - Accredited Reporter. Facts don't cease to be facts, but news ceases to be news. _______________________________________________ Wikimedia UK mailing list [email protected] http://mail.wikimedia.org/mailman/listinfo/wikimediauk-l WMUK: http://uk.wikimedia.org
