Hello everyone
See below my discussion with Johann regarding media coverage and potential
judges. One of the topics discussed is whether we want a formal agreement with
a media house such as Media24. Johann explained the pros and cons of such an
agreement below. Please give me your thoughts so that we can decide on how to
approach this, as we need to start to think about promoting our project in the
media. Thanks!
Kind regards
Lourie
----- Forwarded Message -----
>From: Lourie Pieterse <[email protected]>
>To: Johann Van Tonder (Naspers) <[email protected]>
>Cc: Dumisani Ndubane <[email protected]>; Maarten Deneckere
><[email protected]>; Isla Haddow-Flood <[email protected]>;
>Douglas Scott <[email protected]>
>Sent: Friday, June 22, 2012 12:28 PM
>Subject: Re: WLM magazine feature and judges
>
>
>Thanks for the rapid response. I understood that you are jut planning on
>moving to Franschhoek, but either way, I am happy to hear that you are close
>to Stellenbosch now.
>
>
>The introduction will be great. I am also happy to hear that there are some
>photographers that you have in mind. I now understand the concept behind media
>sponsorship much better, and your argument makes sense. I will discuss it will
>my fellow WLM organisers and come back to you.
>
>
>Kind regards
>Lourie
>
>
>
>>________________________________
>> From: Johann Van Tonder (Naspers) <[email protected]>
>>To: Lourie Pieterse <[email protected]>
>>Cc: Dumisani Ndubane <[email protected]>; Maarten Deneckere
>><[email protected]>; Isla Haddow-Flood <[email protected]>;
>>Douglas Scott <[email protected]>
>>Sent: Friday, June 22, 2012 6:34 AM
>>Subject: RE: WLM magazine feature and judges
>>
>>
>>
>>Hi Lourie,
>>
>>The email address still works as I’m still consulting for Naspers. As I told
>>you I moved out to Franschhoek so I’m around the corner from you.
>>
>>Responses inline below.
>>
>>Regards,
>>johann
>>
>>
>>From:Lourie Pieterse [mailto:[email protected]]
>>Sent: 21 June 2012 09:53 PM
>>To: Johann Van Tonder (Naspers)
>>Cc: Dumisani Ndubane; Maarten Deneckere; Isla Haddow-Flood; Douglas Scott
>>Subject: WLM magazine feature and judges
>>
>>Hello Johann
>>
>>I hope that I am still able to reach you at this email address, as I read the
>>other day that you are no longer working for Naspers. I would like to come
>>back to you regarding our previous meeting. There are essentially four things
>>we need to ask your help with, listed below:
>>
>>1) We are probably a little late to still get featured in Huisgenoot, You,
>>and Drum, but I believe we should still give it a try. One can always be
>>lucky! Do you maybe know someone at these magazines whom we can contact
>>directly? A nice little introduction would be even better! :) This is one of
>>those cases where I don't want to send an email to [email protected] and
>>await two months to get referred to the right person. Otherwise, if you
>>believe that we have waited too long, we can be better prepared next year.
>>
>>Go directly to the editor-in-chief, Izelle Venter: [email protected]. I can
>>make an introduction over the weekend.
>>
>>2) You said that you know some professional photographers. Can you please put
>>us in contact with them? It would be nice if we could have a preliminary list
>>of potential judges and then ask for further nominations. That way there is a
>>little less to stress about. We will make a plan later on how to only get the
>>best images to the professionals.
>>
>>Yes, let me think about who would be the best to advise and I’ll let you know.
>>
>>3) I would also like to follow the idea up of asking certain publications,
>>such as the daily papers, for specific sponsorships. For example the best
>>shipwreck photo sponsored by Die Burger, or something like that. Can you also
>>please put us in contact with people at these papers who would be best to
>>contact? Are there any specific papers you think we should focus on?
>>
>>I suspect tiny misunderstanding here. I was talking about media sponsorship,
>>which is a different concept. A media house, like Media24, then becomes your
>>exclusive media partner and no other media will get the story. As I said
>>later in the meeting, I don’t believe this is the best route for this
>>project, because you want exactly the opposite - as much coverage from as
>>wide a range of publications as possible.
>>
>>The best way to engage specific publications is to give them interesting
>>stories and pictures, relevant to their specific readership segment. They use
>>that as a news peg to publicise the event.
>>
>>4) We talked during the meeting about a media partnership with
>>Naspers/Media24. Do you think this idea is still viable, and if so, what
>>route should we follow to establish such a partnership? We must still discuss
>>between ourselves whether we would like such a partnership, but it would be
>>good if we know if advance how probably such as partnership is of being
>>established.
>>
>>See above. I really don’t think it’s wise in this case. Apart from limiting
>>your coverage, it’s not very “open” which is what wikipedia is all about...
>>
>>Thank you so much for your time, it is really appreciated! I don't know what
>>we would have done without it.
>>
>>Kind regards
>>Lourie
>>This email and its contents are subject
to an email legal notice that can be viewed at:
http://www.naspers.com/email/disclaimer.htmlShould you be unable to access the
link provided, please email us
for a copy at [email protected]
>>Hierdie e-pos en sy inhoud is onderhewig
aan 'n regskennisgewing oor elektroniese pos wat gelees kan word by
http://www.naspers.com/epos/vrywaring.html'n Afskrif kan aangevra word by
[email protected]
>>
>>
>
>
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