I have been following this from the start. This "rebranding" has been met with 
considerable resistance from Wikipedias and other projects, but they persist in 
pretending the resistance does not exist. The idea is poor. WMF and their paid 
spin-doctors appear to be hell bent on pushing this bad idea through regardless 
of opposition or logic. Wikipedia is an encyclopaedia, not a movement. The 
movement is not Wikipedia, it is an attempt to use the Wikipedia name for the 
ends of the putative movement, and looks a lot like a takeover attempt. There 
are several other projects like Wikidata, Wikivoyage, Wikisource etc which will 
be even more overshadowed by the proposed renaming/rebranding. The only ones 
likely to profit ( and I use the word in its most literal meaning), is WMF, who 
may find the annual fundraising even easier to exceed targets. Personally I 
consider the proposal and the way it has been pushed against the resistance and 
objections of the people who actually create and curate the content to be 
ethically questionable, though in US company law, probably totally legal. This 
has already been divisive and will only get more so.
Cheers,
Peter

-----Original Message-----
From: WikimediaZA [mailto:[email protected]] On Behalf Of 
Adri Baard
Sent: 17 June 2020 11:47
To: wikimediaza
Subject: [Wikimedia ZA] Feedback needed: Wikimedia Branding Project

Good morning everyone

As you may or may not know, Wikimedia is busy with a project to potentially
rebrand.
We now have the opportunity to give feedback on the project as it stands
right now.

However, in order to streamline the process, I've been asked to complete
the feedback on behalf of the ZA Chapter.

So.. please see the latest presentation
<https://www.youtube.com/watch?v=j3zlBGHHHiY> and accompanying slidedeck.
<https://docs.google.com/presentation/d/1iLC7VYew1anjoIfV025hCVJFWmC0VdbJ3QiwbmZDaOM/edit#slide=id.g8891f61d3a_0_0>
If
you're familiar with the previous phases of the project feel free to skip
to the middle of the video.
If you need more information, the background on the project is here
<https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_movement_brand_project>
.

I have two weeks from today to complete the survey, and will appreciate any
feedback by next Wednesday.

Kind regards

Adri Baard
Boardmember
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