Hi Pine! I'm the program manager for New Readers. Chiming in here about your question 2d.
The work for the awareness campaigns in Nigeria and India are captured in the Annual Plans from last year and this year respectively. In 2016-17 our goal was to launch 1 product and communications support alongside that. Learning from the phone surveys in Nigeria <https://meta.wikimedia.org/wiki/Global_Reach/Nigeria_survey#Awareness_of_Wikipedia> [1] and India <https://meta.wikimedia.org/wiki/Global_Reach/India_survey#Awareness_of_Wikipedia>[2] about how low general awareness was, we've broadened the outreach to be more than support for the product launch into general awareness raising. This is captured underneath Goal 3 in Program 3 of the annual plan for Product. <https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2016-2017/Final#Program_3:_Increase_our_global_reach_by_increasing_readership>[3] In 2017-18 you can see this work under the New Readers program, Segment 1, Objective 2. <https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2017-2018/Final/New_Readers#Segment_1:_Awareness> [4] The metrics for evaluation are there, but in a bit more detail we'll be looking at Wikipedia traffic (unique devices, pageviews, traffic to wikipedia.org) as well as social media metrics (views, shares, etc.) to understand the effectiveness and reach of the campaigns compared to our existing traffic and compared to population of those language speakers in the countries we're working in. You can see an example of this in how this will work with the Iraq campaign metrics <https://meta.wikimedia.org/wiki/Communications/2017_project_to_promote_Wikipedia_in_Iraq#Approach_to_measurement> .[5] As this work is experimental, there are not benchmarks for view counts, social media response, or awareness change that we can rely on. So this is not a place where the S.M.A.R.T. framework fully fits. Our hope is that in completing these 3 pilots we will have "achievable" metrics that can be modeled for future projects, should we decide to take those on. You can see the roll up of budget we're using for the program in the annual plan, but due to contract confidentiality we will not be able to give exact cost. As far as staff time, Zack McCune is leading this effort with support from the regional manager from the Global Reach team (Jack Rabah in Nigeria and Ravi Ayyakkannu in India). Each project also has a volunteer community committee guiding all creative direction. Thanks, Anne 1. https://meta.wikimedia.org/wiki/Global_Reach/Nigeria_survey#Awareness_of_Wikipedia 2. https://meta.wikimedia.org/wiki/Global_Reach/India_survey#Awareness_of_Wikipedia 3. https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2016-2017/Final#Program_3:_Increase_our_global_reach_by_increasing_readership 4. https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_Plan/2017-2018/Final/New_Readers#Segment_1:_Awareness 5. https://meta.wikimedia.org/wiki/Communications/2017_project_to_promote_Wikipedia_in_Iraq#Approach_to_measurement On Wed, Aug 9, 2017 at 5:04 AM, Amanda Bittaker <abitta...@wikimedia.org> wrote: > > > > 2b. I like the chart on page page 24 that attempts to show organizational > > relationships for the Structured Data project. Who created that chart? > > Could Wikimedia affiliate organizations be added as a box on that chart, > > and then could the chart's creator upload it as a standalone file to > > Commons (if it's not already there)? > > > > Hullo Pine, I made this chart. It's not on Commons yet but I can upload it > once this edit is done. The chart is a visual representation of groups > that are affected by decisions made about the Structured Data on Commons > program. In that context, where would you place Wikimedia Affiliates? > Some affiliates are program organizers and/or tool developers, some have > strong contingents of Commonists, all certainly contain Wikimedians. Is > there another way Wikimedia Affiliates are affected by Structured Data on > Commons that is not included in these groups? > > Cheers, > Amanda > > > From: Pine W <wiki.p...@gmail.com> > > Date: Mon, Aug 7, 2017 at 7:20 PM > > Subject: Re: [Wikitech-l] Audiences Q4 FY1617 Quarterly Check-In slides & > > notes > > To: Wikimedia developers <wikitech-l@lists.wikimedia.org> > > > > > > Grace, thanks for publishing these. I have a few questions and comments. > > > > 1. I have no questions regarding the first slide deck, and I found that > it > > was informative for me. > > > > 2. Regarding the second slide deck: > > > > 2a. I like the Causegraph visualization > > > > 2b. I like the chart on page page 24 that attempts to show organizational > > relationships for the Structured Data project. Who created that chart? > > Could Wikimedia affiliate organizations be added as a box on that chart, > > and then could the chart's creator upload it as a standalone file to > > Commons (if it's not already there)? > > > > 2c. It looks like > > https://meta.wikimedia.org/wiki/Wikimedia_Foundation_Annual_ > > Plan/Quarterly_check-ins/Audiences2_Notes_July_2017 > > is incomplete; could someone please add the remaining notes? > > > > 2d. I'd appreciate more information about on how much money (including > > money for WMF staff time) is being spent on on-the-ground awareness > > campaigns in India and Nigeria, and what the SMART goals are for these > > projects. Could someone provide that information? > > > > Thanks, > > > > Pine > > > > > > On Mon, Aug 7, 2017 at 2:17 PM, Grace Gellerman < > ggeller...@wikimedia.org> > > wrote: > > > > > Hi, Wikitech-l > > > > > > Slide decks and notes from recent Audiences Quarterly Check-Ins are > > posted > > > as follows: > > > > > > Audiences 1 (Comm. Tech, Comm. Health, Contributors, Design, & Business > > > Ops): > > > slides > > > <https://commons.wikimedia.org/wiki/File:(PUBLIC_VERSION) > > > _Audiences_1_(Community_Tech,_Community_Health,_ > Contributors,_Audiences_ > > > Design,_Audiences_Operations)_Quarterly_Check-in,_July_2017.pdf> > > > & notes > > > <https://meta.wikimedia.org/wiki/Wikimedia_Foundation_ > > > Annual_Plan/Quarterly_check-ins/Audiences1_Notes_July_2017> > > > > > > > > > Audiences 2 (New Readers, Readers, Structured Data, Wikidata) > > > slides > > > <https://commons.wikimedia.org/wiki/File:Audiences_2_( > > > New_Readers,_Structured_Data_on_Commons,_Wikidata,_%26_ > > > Readers)_Quarterly_Check-in,_July_2017.pdf > > > <https://commons.wikimedia.org/wiki/File:Audiences_2_%28New_ > > Readers,_Structured_Data_on_Commons,_Wikidata,_%26_ > > Readers%29_Quarterly_Check-in,_July_2017.pdf> > > > > > > > & notes > > > <https://meta.wikimedia.org/wiki/Wikimedia_Foundation_ > > > Annual_Plan/Quarterly_check-ins/Audiences2_Notes_July_2017> > > > . > > > > > > These and other links are also posted on the quarterly checkin page > > > <https://meta.wikimedia.org/w/index.php?title=Wikimedia_ > > > Foundation_Annual_Plan/Quarterly_check-ins&wteswitched=1# > > Fourth_quarter_. > > > 28April.E2.80.93June_2017.29> > > > . > > > > > > Thanks, > > > Grace > > > _______________________________________________ > > > Wikitech-l mailing list > > > Wikitech-l@lists.wikimedia.org > > > https://lists.wikimedia.org/mailman/listinfo/wikitech-l > > _______________________________________________ > > Wikitech-l mailing list > > Wikitech-l@lists.wikimedia.org > > https://lists.wikimedia.org/mailman/listinfo/wikitech-l > > > > > > > > -- > > *Anne Gomez* // Senior Program Manager, New Readers > > <https://meta.wikimedia.org/wiki/New_Readers> > > https://wikimediafoundation.org/ > > > > > > *Imagine a world in which every single human being can freely share in > the > > sum of all knowledge. That's our commitment. Donate > > <http://donate.wikimedia.org>. * > > > > > > > _______________________________________________ > Wikitech-l mailing list > Wikitech-l@lists.wikimedia.org > https://lists.wikimedia.org/mailman/listinfo/wikitech-l > -- *Anne Gomez* // Senior Program Manager, New Readers <https://meta.wikimedia.org/wiki/New_Readers> https://wikimediafoundation.org/ *Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitment. Donate <http://donate.wikimedia.org>. * _______________________________________________ Wikitech-l mailing list Wikitech-l@lists.wikimedia.org https://lists.wikimedia.org/mailman/listinfo/wikitech-l
