An interesting factor in Netflix (and presumably other streaming video) is that 
they will scale their display resolution based on available bandwidth. This can 
make bandwidth planning projections murky. For example, from the “Your Account 
> My Profile > Playback settings” menu item for my Netflix account, there are 
the following options:

"• Auto
• Low (basic video quality, up to 0.3 GB per hour)
• Medium (standard video quality, up to 0.7 GB per hour)
• High (best video quality, up to 3 GB per hour for HD, 7 GB per hour for Ultra 
HD)”

Auto is the default, and the range from 0.3 GB per hour to 7 GB per hour is a 
factor of about 23.

SO, if most of my users are currently getting “Medium” quality at peak demand 
times, I could double or quadruple my available bandwidth, and, even if user 
demand were completely unchanged, all the existing Netflix flows could expand 
to soak up all of the bandwidth increase.

As a rule of thumb for planning, we been assuming “bandwidth demand will double 
about every year and a half to two years.” In fact, however, Netflix demand can 
scale up by an order of magnitude with absolutely no change in user behavior.

(Presently, we are small and constrained enough that we run an Allot 
NetEnforcer “packet shaper” at our edge, and streaming video gets a lower 
priority than general HTML traffic. Even so, during evening prime use periods, 
Netflix and other streaming video are generally 50% or more of our total 
inbound traffic.)

Steve Bohrer
Network Admin, ITS
Bard College at Simon's Rock
413-528-7645

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