At 01:00 AM 12/3/2002 +1100, evilbunny wrote:
ROI = milk the corporate customers... everyone knows there's virtually
no money in home users, they want everything for nothing... unless
you're super large and have economies of scale... or reselling
someone's product that does, there's no money in it...
Which is why you want solutions the home users can manage themselves, and deploy themselves. These are called "consumer products", which Sony, for example makes lots of money on.

I always find "there's no money in it..." to mean that the seller can't conceive of meeting the customers needs, and instead wants to force feed the customers stuff they don't really want.
Corporate customers are used to being force-fed, will spend lots of money on stuff because budget size = status and ego. Such customers are non-economic, though they like to use words like ROI to impress their boss that they aren't wasting money (which they often are - remember all the money spent on Y2K "fixes").


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