David, that is pretty cynical view of "corporation" that bears little
resemblance to small business, which is the predominant employer throughout
America and frequent customer of the rural WISPs. These small business don't
like being force fed and demand value for their buck.

And in today's world, at least from the operator perspective from which I
drive my livelihood, the concept of ROI is not a catch phrase; it is a
genuine matter of survival.

Respectfully,

Patrick J. Leary
Chief Evangelist, Alvarion, Inc.
Executive Committee Member, WCA/LEA
[EMAIL PROTECTED]
Ph: 760.494.4717
Cell: 770.331.5849
Fax: 509.479.2374


-----Original Message-----
From: David P. Reed [mailto:[EMAIL PROTECTED]]
Sent: Monday, December 02, 2002 6:44 PM
To: evilbunny; John Foust
Cc: [EMAIL PROTECTED]
Subject: Re[2]: [BAWUG] Greetings BAWUG (A BWA advocate hopes he is
welcomed )


At 01:00 AM 12/3/2002 +1100, evilbunny wrote:
>ROI = milk the corporate customers... everyone knows there's virtually
>no money in home users, they want everything for nothing... unless
>you're super large and have economies of scale... or reselling
>someone's product that does, there's no money in it...

Which is why you want solutions the home users can manage themselves, and 
deploy themselves.  These are called "consumer products", which Sony, for 
example makes lots of money on.

I always find "there's no money in it..." to mean that the seller can't 
conceive of meeting the customers needs, and instead wants to force feed 
the customers stuff they don't really want.
Corporate customers are used to being force-fed, will spend lots of money 
on stuff because budget size = status and ego.  Such customers are 
non-economic, though they like to use words like ROI to impress their boss 
that they aren't wasting money (which they often are - remember all the 
money spent on Y2K "fixes").


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