If you want to get your product /service out, first you find out where
your desired clients are-mailing lists, newsgroups, etc, and then you go
there.
It is not that hard to get something good to the right people, but it is
real easy to SPAM people that will never take a second look at your stuff.
John
Peter R. wrote:
John Thomas wrote:
But because you "cold-called" other WISPS, I won't do business with
you.
You only get one chance to make a first impression, and for most
WISPs, that means one SPAM and you are out.
Today, many, many companies use email marketing with opt-out instead
of opt-in or "shared" email lists from partner companies. You don't
like the unsolicited, but well targeted, email campaign. And
apparently, you don't want to be cold-called. So that eliminates two
of the most popular ways for sales teams to reach you. How would you
suggest they market to you?
More important: How does your sales team market?
I started as a telecom agent in 2000. I now rep for 20+ carriers plus
do business and marketing consulting. (Oh, and I help out with an ISP
association, www.ii4a.org). Most telecom agents have left the ISPs
alone for a few reasons. One is that is easier and more profitable to
sell directly to the end-user. To YOUR customer.
I'm curious how you would want to be contacted, because without email
or cold-call, that leaves direct mail and advertising. (Advertising
only works as a branding exercise).
I'm trying to get vendors for an ISP Expo in 2 weeks. Many vendors do
not feel it is even worth $199 to advertise. Some feel that ISPs are
not a good market. (I'm talking about VOIP alarm companies, VOIP CPE
vendors, hardware vendors).
There is a disconnect between your vendors and ISPs. I'm just
wondering how to bridge that gap. (Especially since I have to sell 20
more tickets to the Expo and get 4 more vendors :)
I welcome all input.
Thanks,
Peter Radizeski
RAD-INFO, Inc.
http://4isps.com
813.496.2122
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