Thats a good list Peter.
My broadband churn is almost 100% people dying and moving. I think it's
like 2:1 moving over dying, Thank god the housing market is in the toilet.
Every week I open the newspaper and see which of my customers passed
away. This week I lost 2. One a broadband sub and the other a dial up sub.
Aside from the fact that they are no longer paying me, it's sad to watch
one's life end so suddenly.
Peter R. wrote:
Why do customers leave?
* 1% die
* 3% move
* 5% develop other relationships
* 9% competitive reasons
* 14% product dissatisfaction
* 68% perceived indifference by a representative of your firm
Source: U.S. News and World Report
What to do about it?
http://www.rad-info.net/whyleave.htm
--
George Rogato
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