ARPU is also a widely used term and barometer of success within the cable industry. They continue to attempt to drive ARPU by bundling additional products in their service offering. Like voice services! :) But also by marketing premium services -- I just upgraded to Brighthouse's 15 MB 'turbo' service, for example. But that one won't help their ARPU for awhile -- I told them I would buy it if they gave it to me free for 1 year, which they agreed to do.
Ron -----Original Message----- From: Jerry Richardson [mailto:[email protected]] Sent: Monday, January 05, 2009 2:11 PM To: WISPA General List Subject: Re: [WISPA] what should ARPU mean? ARPU Finance Definition Average revenue per user is calculated by dividing revenues by the subscriber base. Non-service revenues, such as equipment or other sales, are included in the calculation. The definition often is used in the telecom industry. User refers to one customer, such as a cell phone user. More simply, ARPU = Total revenue / # customers. __________________________________ Jerry Richardson airCloud Communications -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Matt Liotta Sent: Monday, January 05, 2009 11:03 AM To: WISPA General List Subject: [WISPA] what should ARPU mean? We (the WISP industry) like to talk about ARPU a lot, but different organizations define ARPU differently. So, my question is what do you think the definition of ARPU should be? -Matt ------------------------------------------------------------------------ -------- WISPA Wants You! Join today! http://signup.wispa.org/ ------------------------------------------------------------------------ -------- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ ---------------------------------------------------------------------------- ---- WISPA Wants You! Join today! http://signup.wispa.org/ ---------------------------------------------------------------------------- ---- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/ -------------------------------------------------------------------------------- WISPA Wants You! Join today! http://signup.wispa.org/ -------------------------------------------------------------------------------- WISPA Wireless List: [email protected] Subscribe/Unsubscribe: http://lists.wispa.org/mailman/listinfo/wireless Archives: http://lists.wispa.org/pipermail/wireless/
