Matt Larsen - Lists wrote:
> My suggestion for Phase II of the Broadband Stimulus Program:
> 
> http://tinyurl.com/kmd4hn

That really is a pretty awful idea from the WISP perspective.

WISPs rarely have market recognition and name value. Ask most anyone 
about their broadband choices - you'll probably get some combination of 
cable modem, DSL, maybe fiber, maybe satellite, maybe cell-data card.

So if a consumer suddenly is given lots of money to switch to a 
broadband provider, who will she call? She'll probably start with the 
people she's heard of - and in most markets, WISPs are not gonna be 
top-of-mind.

Now let's say she has heard of her local WISP. She probably saw the news 
articles about the auto rebate program, and how the initial infusion of 
money was basically spent before the program officially opened. She 
wants to get on this now, before the opportunity disappears. Many WISPs 
need a bit of lead time to get a new customer installed - they often 
have to send a truck out to do the install, and some of them do a 
pre-qualification signal check before scheduling the install proper. 
Meanwhile, she can pick up that cellular data card RIGHT NOW, and be 
sure of getting her rebate.

We won't even get into coverage issues and how WISPs rarely have 100% 
coverage, thanks to trees and hills and such.

If the customer signs up for someone else's service, that company gets 
the money, which they may use to build out infrastructure (or maybe buy 
a fourth gold-plated Humvee, who knows). While this arguably is good for 
the customer, and for broadband penetration as a whole, it's pretty 
horrible for WISPs.

David Smith
MVN.net


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