So, I am going to be twisting on the owners soon. I need to start offering
different packages to our customers, getting tired of people wanting more
speed. If they want more than everyone they need to pay for it. So, aside from
special instances, the vast majority of our subs pay $45 per month for
unlimited usage. No real statement on speed, but typically we set most to a
stream of 1.6 meg or so, enough where they can run Netflix in basic definition
with no buffering. We have some set to a little more depending on needs. If I
can get by they usually get 512 up & down with some bursting, but those are far
and few between with streaming media.
I was thinking of setting all of those users to 1.5 or 2 meg for the $45 and
jumping to a 5 meg package for $69 per month. I currently charge most
businesses $69, they may not get much more speed just expedited service from us
if they have issues. I was also thinking, if I can stretch it out, to 10 meg
for $100 a month.
We are negotiating for more bandwidth from our upstream shortly, I believe our
towers are capable of of meeting these needs for the most part. If not I am
hoping the prospect of selling more will offset the additional upgrade costs
I figure if only 10 percent of the $45 customers upgraded to $69 it would
generate an additional $50k a year.
Anyways I wanted to throw it out to you folks to see what they have experienced
in doing similar situations. I am sure I will get some back lash from certain
areas where a competitor might be able to do something better or cheaper or
customers that want it all for nothing, the ones who think they are getting
screwed anyways
heith
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