It’s gotta make dollars to make sense….. You might have to explain that the cable/telcos don’t come for them for that reason. If they can’t get a high take rate, they can’t make money either.
From: [email protected] [mailto:[email protected]] On Behalf Of [email protected] Sent: Tuesday, May 06, 2014 5:25 PM To: WISPA General List Subject: Re: [WISPA] package ideas is that something you’ve done and people pay for that? I need to do some market research for these customers. A lot of customers are “stuck” with me, might leave a bad taste when in town customers can get 30 meg for $50 or so a month. I have customers beating me for more speeds but I have a lot that think they are getting robbed at what they get now LOL From: John Thomas <mailto:[email protected]> Sent: Tuesday, May 06, 2014 3:51 PM To: WISPA General List <mailto:[email protected]> Subject: Re: [WISPA] package ideas How about adding 5 Meg at $79, then 10 Meg at $109? [email protected] <mailto:[email protected]> wrote: So, I am going to be twisting on the owners soon. I need to start offering different packages to our customers, getting tired of people wanting more speed. If they want more than everyone they need to pay for it. So, aside from special instances, the vast majority of our subs pay $45 per month for unlimited usage. No real statement on speed, but typically we set most to a stream of 1.6 meg or so, enough where they can run Netflix in basic definition with no buffering. We have some set to a little more depending on needs. If I can get by they usually get 512 up & down with some bursting, but those are far and few between with streaming media. I was thinking of setting all of those users to 1.5 or 2 meg for the $45 and jumping to a 5 meg package for $69 per month. I currently charge most businesses $69, they may not get much more speed just expedited service from us if they have issues. I was also thinking, if I can stretch it out, to 10 meg for $100 a month. We are negotiating for more bandwidth from our upstream shortly, I believe our towers are capable of of meeting these needs for the most part. If not I am hoping the prospect of selling more will offset the additional upgrade costs I figure if only 10 percent of the $45 customers upgraded to $69 it would generate an additional $50k a year. Anyways I wanted to throw it out to you folks to see what they have experienced in doing similar situations. I am sure I will get some back lash from certain areas where a competitor might be able to do something better or cheaper or customers that want it all for nothing, the ones who think they are getting screwed anyways heith _____ _______________________________________________ Wireless mailing list [email protected] <mailto:[email protected]> http://lists.wispa.org/mailman/listinfo/wireless
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