I have very much appreciated this discussion, and have pondered it some.

I don't care to weigh in with anything too profound, except to perhaps
challenge Scott's assertion arounnd the definitions of "middleware" versus
"enterprise." (see below for a portion of Scott's post)

Defining code as "middleware" and "enterprise" is convenient, but not
universally universally accepted.  I won't go on at length about this; I
would point only to IBM's description of its own product line, including
it's flagship J2EE compliant Websphere, as middleware.  This not from the
technical side of the house, but the marketing side.   (see
www.ibm.com/middleware )

If anyone understsnds buzzwords, it's marketing people, and if anyone is on
the currently correct side of the buzzline, I defer to IBM.

This, therefore, leads us back to where the discussion began; that is, to
marketing and visibility, not to function and features.  The first posts on
this thread a week or so ago spoke to market position or visibility, and
how, even though the program was powerful, it didn't get any traction with
the client.  The posts part way along, in my opinion, confused market
position with scalability, which is what, again in my opinion, the word
"enterprise" is all about.

Nevertheless, the original problem of convincing large IT players of the
equity of a codebase built and run using a proprietary engine that few have
heard of -- remains.  Client concerns will not be overcome by a discussion
about quick development time or Total Cost of Ownership.  I therefore salute
the drive to "build some buzz" around the Witango product line.

Moreover, I would *strongly* support any move that had the Witango Editor
have the added capability to "Save As .Net"   Think about it: XML code that,
with its server engine, could run on any major OS, or Save as J2EE or
.Net -- dealer's choice.  I think if the Editor could move in this
direction, the market position for Witango would be assured, with sufficient
market share to create its own buzz.

Finally, since I seldom post, I also would like to add that, as a community,
sponsored by the awesome leadership, development and support of Phil and
Sophie, this list is the best ..!

Sincerely,
Ian


........... SNIP from Scott's Post ...........

The problem is, web-development has evolved to now encompasses middleware
solutions - and "Enterprise" solutions.

Like it or not, the "Enterprise" buzzword is reality. And "Enterprise" is
the root of Robert's anxiety (and others I'm sure).

So what's the difference between Middleware and Enterprise?

~~~ Middleware, is just glue - that helps to bind different applications
together to make one solution. Middleware allows end-users to interact with
a database via a browser, or move data from one system to another system. It
can be wonderful glue, but still just glue none-the-less.

~~~ Enterprise, is a platform - a total solution environment that provides
end-to-end working, integrated components to deliver results. Enterprise
components are typically all written using the same language or standards.
It's about conformity. Another way to read Enterprise is portability of code
(a.k.a. business logic), and portability reads as savings and return on
investments.

   Where as, code from a Middleware product
   isn't as portable to other components.

Examples of Middleware for the web world are ColdFusion, PHP, Perl, Witango
and so on.

There are only two examples of Enterprise: Java and .NET

What do the Fortune 5000 companies (or likewise aspiring companies) want?

Enterprise - end of story.

Occasionally those Fortune companies may want a quick fix to a simple
problem, so sometimes they employ a middleware solution - but don't kid
yourself, Enterprise is their primary objective.


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